Build Your Book Business on Your Passions and Strengths

business around a bookEconomists say that when the economy takes a dive, it is common for people to turn to their inner entrepreneur to try to create their own work. The task of finding a job is daunting and, therefore, encourages many entrepreneurs to make work for themselves. If you’ve already blogged your book, or if you plan on writing or blogging a book, you feel the entrepreneurial spirit and the “can do” attitude to begin a business that revolves around that expert platform created by a blog and a book. Therefore, its time to change your life and the economy along with it.

The Benefit of Building a Business Around Your Book

The life purpose of the true entrepreneur is to change the world. In the case of authors, you are doing so one book at a time. But you can make this change about more than a book, and, indeed, you have done just that when you decided to blog a book. At the moment when you created a blog, you also developed an online platform. You became a blogger, and then you became an author. Now take it a step farther: Become an entrepreneur.  As an entrepreneur you provide products and services–books, other information products, coaching, consulting, etc.—that benefit the community. You can also benefit your own life, creating the lifestyle you desire.

Go Inward To Go Forward

People become entrepreneurs for four reasons:

  1. Passion: They want to be their own boss or control their destiny.
  2. Purpose: They want to do what they love.
  3. Prosperity: They want to create a lifestyle they prefer.
  4. Power: They want the individual power to change their community and the world.

No matter whether you write your book and build a business around it or write a book to support your business, to succeed once you enter into business you must put passion and purpose together. Chasing passion often leads to a greater income because the quality of your output is so much higher. If you are passionate about what you do and love your work, you are more likely to work hard and persevere until you achieve success. So choose the books you write and blog carefully based upon your passion and your purpose. Or  choose your area of business based on your passion and purpose and then blog a book to support that business. If you don’t know what to write about, ask yourself:

  • What do I love?
  • What am I passionate about?

The answers to those questions will guide you.

Then, focus your energy on investing in your core strengths. This will help you reap rewards. If you don’t know what your core strengths are, ask yourself:

  • What am I best at?
  • What are my skills?

Focus your energy on these areas. And create a mindset that is positive so your thoughts and actions support your passion and purpose.

I think about what Steve Jobs once said, “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” When you wrote your book, you followed your heart and intuition. Now you need to take that one more step further and do the same with your your business. Put the same passion that made you want to write (or blog) a book into your writing and publishing business or into the business you build around your book. Or, possibly build a business around your expertise and support it with a blog and a book. As Sir Richard Branson said, Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours.“ 

As an entrepreneur, if you build a business based on your passions and core strengths, you will gets more from life—more fulfillment, more excitement, more pleasure, more peace, more self-assurance, more satisfaction, and more happiness. Plus, you will make a difference in the lives of your readers as well as in the economic stability of your community and in the American economy.

About the Author

Roger Palmieri is a Human Behaviorist and Mind-Set Performance Expert who is an internationally acclaimed speaker and trainer since 1978. He has spoken to more than one million people around the world on LifeStyle Entrepreneurship as well as Sales and Management Performance. He shows people strategies and insights to dramatically increase their performance and mine every hidden asset to create explosive profits creating a life-time of value. He can be reached at or 408-685-8161. Or come learn from him at the Make America Prosperous Conference on May 19-20. Attend Expert Platform Building 101 on May 19th, with Nina Amir, and get the second day, Entrepreneurial Fundamentals 102 FREE on May 20, when Roger Palmieri speaks. For more information, or to register, click here.

Join Nina Amir and Roger Palmieri at
Expert Platform Building 101 + Entrepreneurial Fundamentals 102
on May 19-20 in San Jose, CA. Get the details here.


  1. Nina says

    Sure there would be, Amberr. Lot’s of people have written similar things, but you have your unique take on the subject and your unique readers. I highly recommend that you take the series, edit and revise it a bit, package it up and sell it. Treat it like a book…not just like a series of blog posts. Good luck!

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