A Step-by-Step Guide for Writing, Publishing & Promoting Your Manuscript on the Internet
Blogging Basics for Aspiring Authors: Lesson 22 When readers come to your blogged book site, they typically find the last piece you published first. They may or may not want to start reading your book from the end. If you’ve provided them with a way to navigate to the beginning of the book, such as [...]
Blogging Basics for Aspiring Authors: Lesson 21 When you first set up our blog so you can begin blogging your book, I recommend not getting too hung up on blog design. As time goes on and you begin to attract readers, you want to consider the visual appeal of your blog so you and your [...]
Blogging Basics for Aspiring Authors: Lesson 20 Most blogs commonly include an “About” page. Typically, this page describes the blog, the blogger or both. When you blog a book, however, consider including an “About This Book” page. The content you provide on this page alerts your readers to the fact you actually are blogging a [...]
Blogging Basics for Aspiring Authors: Lesson 19 When your blogged book (or blog) begins to attract readers, you don’t want them to just read one post and go away…possibly never to come back. You want to provide a way for them to opt into staying in touch with you and your blog—so you can stay [...]
Blogging Basics for Aspiring Authors: Lesson 12 It’s important to make it easy for those who visit your site to read your blogged book. Since the last post you write is the first one they will see when they visit your site, you want them to be able to find the beginning of your blogged [...]
Blogging Basics for Aspiring Authors: Lesson 11 Like any blogger, book bloggers need to pay attention to blog analytics. However, if you are blogging a book, the statistics garnered from your analytics might seem more important than to some other bloggers. Large numbers of unique visitors (readers ) and page views can lead to a [...]
When you create a blog for the purpose of blogging a book, you have to ask yourself an important question: Do I want this blog—and this blogged book—to serve as a branding mechanism for me as a writer and as an author? The answer determines how you design your blog. The question actually represents a [...]
Recently, several of my coaching clients have struggled with the same issue. They wanted to blog a book—maybe even more than one book, but they felt the book didn’t necessarily fit into the focus of their pre-existing blog. They didn’t initially, however, like my solution to their problem: Start a new, additional blog focused only [...]
You can choose from a variety of blogging platforms when you begin blogging your book. I write a lot about using WordPress.org. For that reason, often get asked if WordPress is the only or the best blogging platform to use when you blog a book. Most professional bloggers I know and have encountered use WordPress. [...]
When I work with newbie bloggers or writers who are blogging but really don’t know that much about blogging, they often tell me proudly how many “hits” they get or how many “visitors” show up each day. They become quite disappointed when I tell them these numbers, especially the first one, mean little to nothing [...]
Every time I speak or teach, I get asked the same question: Why do you recommend a blogged book be on a self-hosted blog? I also get asked why I recommend WordPress over other blogging platforms. These questions are answered in depth in Chapter 5 of my book, How to Blog a Book, and on [...]
When I began this blog, I served as my own research and development project. I learned as I blogged my book. And, like any project going through research and development, I learned some things–sometimes after the fact. Most of what I learned later has been included in the printed book, How to Blog a Book: [...]
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