Create Core Content to Give Your Blog a Strong Internal Fire

The earth's core is like the core content of a blog or blogged book.

Blogging Basics for Aspiring Authors: Lesson 5 Whether you write a blog or a book you must begin with a core idea. That idea also must be instilled with a sense of purpose that carries both the blog and the book along over time. If the content on your blog and in your book—or in […]

What Is SEO and Should Book Bloggers Care About It?

SEO involves many different things--links, titles, keywords, tags

Bloggers and website owners seem to obsess about search engine optimization (SEO). As a writer or book blogger, you might be wondering, “What the heck is SEO and should I even care about it?” You do need to know what SEO is and care about it to some extent, but if you write a good […]

What’s the Difference Between a Blogged Book and a Booked Blog?

What is a booked blog?

I must have described the difference between blogging a book and booking a blog here on this blog at least 100 times. I’ve done the same on the phone with prospective clients countless times. I do it every time I speak to an audience. Yet, I can find no blog post here on this blog […]

How to Know if Your Blog Has Any Readers

Every blog needs a good analytics program to discover the number of unique readers.

When I work with newbie bloggers or writers who are blogging but really don’t know that much about blogging, they often tell me proudly how many “hits” they get or how many “visitors” show up each day. They become quite disappointed when I tell them these numbers, especially the first one, mean little to nothing […]

Writing for the Internet: Use Keywords in Your Posts


One of the most important things to do when you write copy for the Internet involves using keywords. Keywords and keyword phrases are the words on your site that match search terms. Search terms are the words and phrases that people type into the search forms of search engines, like Google or Yahoo. It’s a […]