How to Blog a Book http://howtoblogabook.com Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post Tue, 26 May 2015 07:35:16 +0000 en-US hourly 1 http://wordpress.org/?v=384Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post How to Blog a Book no Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post How to Blog a Book http://howtoblogabook.com/wp-content/plugins/powerpress/rss_default.jpghttp://howtoblogabook.com Blogging For Businesshttp://howtoblogabook.com/blogging-for-business/ http://howtoblogabook.com/blogging-for-business/#respond Tue, 26 May 2015 07:35:16 +0000 http://howtoblogabook.com/?p=5722 In today’s guest post, online marketing expert, blogger, and podcaster Brian Basilico (@bbasilico) provides his unique perspective and tips on blogging for business. In his unique way, he compares blogging to serving food. (If you don’t understand, check out his podcast.) Blogging is one of the best ways to create content, generate traffic, and help […]

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In today’s guest post, online marketing expert, blogger, and podcaster Brian Basilico (@bbasilico) provides his unique perspective and tips on blogging for business. In his unique way, he compares blogging to serving food. (If you don’t understand, check out his podcast.)
boost business with a blog
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Blogging is one of the best ways to create content, generate traffic, and help your business rank higher in Google. If you do it once a week—that gives you 52 new chances to engage your audience across multiple platforms in a year.

Blogging is not just for bloggers; it’s for every business or person who wants to connect with like-minded people. Can it be used for selling? Of course, but if all you are doing is selling things, your audience will bore quickly (unless they are so in love with you and your products or services that they can’t get enough of what you have to say).

The Food Court

Blogs are kind of like the food court in a mall. Your food court options are either the national chains or the local no-name food stands. Having a national chain name behind a restaurant does not necessarily make the food awesome. Just because it’s a small, local business, does not mean that they don’t have the best salad or taco stand in the mix. It all depends on the quality of the ingredients and the people preparing the menu items. That’s what will make or break your foodie experience.

There are plenty of blog choices as well, but you have to sample their fare to see which one is good and which is not. Many people will judge a blog by its following and its cover (art and marketing), but if you are adventurous and try what’s on the menu, you may find the best meal in town.

Yours could be one of those small blogs with a very small, but loyal, following. Of course, if you want long lines, that will happen when people start Tweeting, Yelping, Facebooking, Foursquaring, Pinteresting, or blogging about you and your little food-court (or blog-court) offering.

The Dinner Party

Think of your blog as more of a dinner party. You have guests who know you and you know them. They share your taste in blogging cuisine. They are invited to the dinner party, and if they don’t like what you are serving, you are not hurt when they get up and leave. You are the consummate host, and you make enough for the extra or random party guest. These guests find your invites through emails, social media, and friends telling them about your party. You don’t make cooked-to-order content; you serve up a buffet of your knowledge and experience.

You serve a specific meal for a specific audience. This is not a restaurant; you are in control of the menu (the content), and you encourage your guests to comment on the food, so you can revel in the joyous reviews or make it better next time if your flaunt was little flat! No matter what’s on the menu, it is an acquired taste.

Why Blog?

There are many answers to this question. Ultimately, it’s about answering the questions and meeting the needs of your audience. Maybe they need to solve a problem? Maybe they want to hear your experience at a restaurant or with a product or service? Your audience is looking for an expert opinion or an affirmation that they are making good decisions. What are they not looking for? They do not need another advertisement or a blatant sales pitch! Guiding your audience to purchase from you or a trusted vendor is okay, but only after you have proven to them that you have the necessary experience to make you an expert or a trusted resource.


Blogging for business is part art and part marketing.
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It’s true that there are bloggers earning a six-figure income off of sponsorships and ads. More than likely, you blog to create awareness, first, and income, second.

Below are a few other observations and tips about blogging, and reasons why YOU should want to blog:

  • Blogging Allows You to Share Your Passion – There are people in this world who are as excited as you are about what your passions are. I am passionate about dogs, golf, and bacon. What do they have in common? Not much! You have to take each topic and focus on your passionate audience. Does that mean I should write three blogs? Maybe I should, unless I am talking to a very segmented audience who all love dogs, bacon, and golf. So, if you bet a slice of bacon per hole, and bring your dog along in the golf cart to chase away the geese, you are part of a very targeted audience who will accept, respond, and engage with that blog! Otherwise, you have one blog for canine lovers (black labs), one for bacon (recipes and quirky pictures), and one for hackers with a 14+ handicap who love challenging courses.
  • Blogging Allows You to Curate Content – Most people associate curating with museums. A museum is a place where a collection of like items is put on display. Most museums sell tickets and hold fundraisers to allow the public to view the collection. Your content is no different. Your blog is a collection of your passion, knowledge, experience, and opinions. Believe it or not, people will pay for it in the form of books, ebooks, products, training classes, and more. If your blog is of value and is being engaged with for free, that doesn’t mean that people will not pay for it if you assemble it into a simple and useful collection. Some of the best selling books out there are simply collections of blogs (see Chris Brogan’s Social Media 101: Tactics and Tips to Develop Your Business Online, my book, It’s Not About You, It’s About Bacon Bits! 101 Relationship Marketing Tips!, or Nina’s Book How to Blog a Book (Revised and Expanded Edition), Write, Publish and Promote Your Work One Post at a Time).
  • Blogging Organizes Your Knowledge – One of my favorite sayings is “To teach is to learn twice.” This is so true when you write a blog. You are forced to take your knowledge and experience and organize it in ways that connect with people. Then, the public responds and gives you feedback through comments, likes, and shares. Much of my content comes from giving presentations, teaching college classes, and doing webinars. By teaching others, you are forced to take your unique perspective on the subject and create personalized encapsulations that either connect with people or fall flat. Don’t be afraid to fail, because we all learn from our mistakes. (At least I hope you do).

Just start somewhere. My first blogs sucked.  My later blogs sucked less. I recently hired a virtual assistant (thanks Kristi) whose job it is to make them suck even less. I had a long time, writer friend who noticed the changes and told me that she really enjoys reading my blogs now. (I guess my grammatical ineptness has diminished but never deterred her before).

We all start somewhere, and when you hit your stride, you will improve. Learn your strengths and weaknesses, and ask for help where needed!

Then open your blog’s doors and invite in readers and customers. Let them get a taste of what you have to offer.

About the Author

BB_Warm_SquareBrian Basilico is an award winning and internationally recognized author, speaker, and coach.  He’s the founder and president of B2b Interactive Marketing Inc., an award-winning marketing consulting and production company in Auror, IL. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.

Brian’s career spans over 30 years. Since starting his first production company in 1979, he’s produced thousands of projects for companies ranging from solopreneurs to Fortune 100. Brian combines years of marketing experience with technical expertise to build on-line campaigns that produce measurable results. As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into English. Brian is also an adjunct professor, trainer, and author of many social networking and marketing blogs. He has been featured with articles in Inc. and Entrepreneur magazines.

To learn more about this and other Internet marketing topics–visit Brian’s podcast website.
To get a copy of Brian’s free e-book, Social Media Demystified, click here.

 

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An 8-Point Blog-a-Book Checklisthttp://howtoblogabook.com/an-8-point-blog-a-book-checklist/ http://howtoblogabook.com/an-8-point-blog-a-book-checklist/#respond Thu, 21 May 2015 07:13:16 +0000 http://howtoblogabook.com/?p=5702 I’ve been touting the benefits of blogging a book for five years. I’ve written about the process over and over again here and on other sites. I even revised and expanded How to Blog a Book. And I’ve blogged several more books. Hopefully, you’ve decided to blog your book. I realize that, even though the […]

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blog a book
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I’ve been touting the benefits of blogging a book for five years. I’ve written about the process over and over again here and on other sites. I even revised and expanded How to Blog a Book. And I’ve blogged several more books.

Hopefully, you’ve decided to blog your book. I realize that, even though the process inherently breaks writing a book into smaller pieces so you don’t feel so overwhelmed, you might still think blogging a book might be difficult or complicated. After all, it involves technology. Sometimes checklists alleviate that feeling—or at least make the task easier. You just follow the checklist step by step, and, before you know it, you’re done.

To make your blog-a-book process easier, here’s an eight-point blog-a-book checklist. It includes the major steps you need to accomplish as you write, publish and promote your book on the Internet.

  1. Brainstorm ideas.
  2. Create a business plan for your book to help determine the marketability of your idea.
    • Write a 50–1000 word pitch.
    • Craft a brief summary of your idea.
    • Make a list of reader benefits.
    • Conduct a competitive analysis (include books and blogs).
    • Conduct a market analysis.
    • Brainstorm content.
    • Create a table of contents that reflects a unique and necessary book in a particular bookstore category and huge benefit to your readers.
    • Write chapter summaries.
  3. blog a book check listBreak your content down into post-sized bits—5 to 15 (or more) posts per chapter.
  4. Determine what content will remain unpublished (not included on your blog but retained for use as new content in the finished book).
  5. Create a WordPress.org blog
    • Choose a hosting company and pay for hosting.
    • Have your blog designed or design it yourself.
    • Choose an email marketing service that will deliver your posts to subscribers and where you can build a mailing list.
    • Craft a call-to-action: a free item to attract readers to your email list.
    • Install appropriate widgets and plugins.
    • Register for Google Analytics and install this on your blog.
    • Create a page to host the table of contents for your blogged book.
  6. Determine how many posts you need to write per week to blog your book by your deadline.
  7. Make a blog plan and schedule.
  8. Start blogging your book!

Follow this checklist and you’ll be well on your way to a blogged book.

There are many smaller details that could be on this checklist. I’ve included the ones I feel are most important or represent landmarks in the process.

Of course, once you finish blogging your book, you need to publish it! That’s a different process.

Read the NEW revised and expanded edition of How to Blog a Book to learn more about how to blog your book so you can write, publish and promote at the same time and even become a blogpreneur.

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The #1 Reason Why You Should Blog and Blog a Bookhttp://howtoblogabook.com/the-1-reason-why-you-should-blog-and-blog-a-book/ http://howtoblogabook.com/the-1-reason-why-you-should-blog-and-blog-a-book/#comments Tue, 19 May 2015 07:11:27 +0000 http://howtoblogabook.com/?p=5692 If you want to make a positive and meaningful difference in the world, you need a blog. Not only that, you should write a book. With a blog and a book, you can transform many lives every day. I’ve been blogging since 2006. I’ve had as many as five blogs at one time. I started […]

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be a change agent with a blog and a book
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If you want to make a positive and meaningful difference in the world, you need a blog. Not only that, you should write a book. With a blog and a book, you can transform many lives every day.

I’ve been blogging since 2006. I’ve had as many as five blogs at one time. I started blogging my first book in 2010 right here on this site. Since then, I’ve blogged at least five books (and I’ve created three booked blogs).

Here’s what I discovered in the process: I reach more people with my blog every day than I do with my books.

Most of my books are bestsellers. However, that doesn’t mean they sell hundreds or thousands of copies per day. I’m lucky if they sell a few thousand per year.

On the other hand, my blogs get read by hundreds of people per day. Not only that, I hear from more of my blog readers than my book readers. And they tell me how much my posts mean to them and how my words have helped transform their lives.


The #1 reason to blog—and to blog a book—is to reach more people with your message.
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Why Change Agents Must Blog

If you want to make a difference in the world as a writer, the one thing you must do is blog. A blog provides the perfect way to reach your target audience and to deliver your inspirational or informational message.

And the more often and the more regularly you publish your posts, the more discoverable you site will become. It will rise in the Google search engine results pages (SERPs), which will make your work more easily found by those who need the salve you have to offer for their wounds or the prescription for their pain.

Without a blog, you have no good way to be found by your potential readers (or customers and clients). Even if you have a website, it will sit in cyberspace like a brochure…doing nothing to help your message get heard. Yes, you can share what you have to say on social networks, but you can only do so in short bursts—just 140 characters on Twitter, for example. And when you send people back to your site, they won’t stay long because you will have provided no valuable content for them to read.

To change lives or the world, you must share your words—your message. To do that, you need a blog.


A blog helps you inspire change and create movements.
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Why Change Agents Must Blog Books

I’m not belittling the need for a book, however. You do, indeed, want to write a book. A book gives you credibility and clout. Becoming an author helps you reach another audience with your message of transformation—those who prefer books or who only read books.

Become an author of changeBut many change agents (and aspiring authors) feel overwhelmed by the process of writing a book. It feels so BIG and LONG, especially when they are in the midst of building a community of people who want to take up their cause. That’s where blogging a book comes in. It’s an easy and efficient way to write, publish and promote your book—and your message—all at the same time…post by post.

And here’s the great thing about blogging a book: You not only get the book written, you build up your blog readership at the same time. That means double the readers for your work, twice the amount of people hearing your inspiring message, more people whose lives you transform.

And you don’t have to work any harder or longer.

Keep Inspiring Change

When you finish done blogging the book, you keep on blogging. You keep on inspiring change on you blog post by post. You blog about the book. You blog about the subject of you book. You blog a new book…and another and another.

expanded and updated edition of How to Blog a BookYour blog remains the main station from where you broadcast to all your satellites—your social networks—the meaningful and positive message you have about changing the world or individual lives. And those who seek that transformation will follow your links back to your site and stick around to delve deeper into the well of your knowledge and inspiration.

That’s why you should blog and blog a book. And if you don’t think you are a change agent, think again. Everyone who wants to blog or wants to write a book can author change. Yes…you are an author of change. Every time your posts help readers improve their personal or professional lives, you author change.

And there is nowhere better to do that than on a blog and with a blogged book.

Get your copy of the NEW revised and expanded edition of How to Blog a Book today!

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Time to Give Me Feedback, Please!http://howtoblogabook.com/time-to-give-me-feedback-please/ http://howtoblogabook.com/time-to-give-me-feedback-please/#respond Thu, 14 May 2015 07:30:52 +0000 http://howtoblogabook.com/?p=5672 With the revised and expanded edition of How to Blog a Book hitting bookstores in about a month (and Amazon before that), I’m busy making plans for the book launch. Additionally, I’m exploring how to improve what I do and how I serve. That means I’m evaluating my blog, my courses, and my services. In […]

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survey for bloggers
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With the revised and expanded edition of How to Blog a Book hitting bookstores in about a month (and Amazon before that), I’m busy making plans for the book launch. Additionally, I’m exploring how to improve what I do and how I serve. That means I’m evaluating my blog, my courses, and my services. In some cases I’m thinking about creating new offerings, and in other cases I’m considering cutting back (or cutting things out).

For this reason, I’d like to ask a favor. As a loyal blog reader, would you, please, take just two minutes to complete my very short survey?

Doing so will provide me with important information  I can use to determine how to move forward with this blog, my educational products, and my coaching services. In fact, filling out the survey is an opportunity for you to influence what I decide to do or to provide for you next.

I realize you may read more than one of my blogs. I’ve addressed this in the survey. However, the fact that you visit multiple sites of mine means you might later see a similar request to complete a survey on one of my other blogs. If you do, please fill out the survey again! Here’s why: I am collecting data on each of my blogs, but the surveys are identical. The only difference is the information you include specific to this blog or to one of the others, such as Write Nonfiction NOW! or As the Spirit Moves Me (at NinaAmir.com).

If you only read this blog, no worries! Fill out the survey…just one time…by clicking on the button.

survey buttonThank you so much for reading this blog. You keep me blogging and inspired… I hope I do the same for you.

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How to Reduce Errors in Your Blog Postshttp://howtoblogabook.com/how-to-reduce-errors-in-your-blog-posts/ http://howtoblogabook.com/how-to-reduce-errors-in-your-blog-posts/#comments Tue, 12 May 2015 07:55:17 +0000 http://howtoblogabook.com/?p=5654 Many blogs are solo operations, run by one person and one person only. If you are the only person who works on your blog—or more specifically on your blog posts, you know what this means. As the blogger, you write your posts, format them, find the photos and handle search engine optimization (SEO), categorization, and […]

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check the grammar on your blog posts
© Pixsooz|Fotolia.com

Many blogs are solo operations, run by one person and one person only. If you are the only person who works on your blog—or more specifically on your blog posts, you know what this means. As the blogger, you write your posts, format them, find the photos and handle search engine optimization (SEO), categorization, and tagging—all before you hit the “Publish” button.

Allowing your eyes to be the only ones that see your posts before they are published leaves a lot of room for error. And the margin for error increases if you are blogging in real time—writing and then immediately publishing.

Solo Blogging Leaves Room For Error

I know this better than anyone. For years, I’ve been the solo blogger at my sites. And on many occasions I’ve been up late or early writing posts so I could publish them on my regular schedule. (I never want to disappoint my readers, and I would if I didn’t publish a post on time.)

Even if I don’t rush and, instead, write a post three or four days in advance, proof it numerous times, and then schedule it, I still might find errors after the post goes live. I can’t tell you how many times I’ve had to edit or revise a post after it has published to fix typos, grammar issues or other problems with the content.

No matter how many times you look at what you write, your eyes won’t catch all the errors. And if you aren’t a grammarian or a phenomenal editor, you will miss more than just the occasional typo or missing comma. Again, I know this; it’s happened to me, and I’m a good proofreader and a seasoned editor.

If you are the only one who reads your work before it goes live, you increase the chance of leaving errors in your posts.

Your Automated Proofreader

With public errors fresh in my mind, I decided to seek a solution. I sought out a way to reduce the number of errors in my blog posts.

First, I tried having my virtual assistant read my posts prior to publishing them. That worked pretty well, but she isn’t an editor or a grammarian. She caught a lot of typos, however!

reduce errors in your blog postsNext, I hired my proofreader, who is a grammarian. But I couldn’t get the posts to her early enough, which meant I sometimes didn’t get the edited posts back in time. This workflow made it difficult to meet my publication deadlines. Plus, just as with the virtual assistant, the fees began to add up. I couldn’t afford a regular proofreader.

Then, I discovered a way to computerize my proofreading needs. I found an online program to proof my posts (or any document) and check for grammar. Now I use this program before I publish any work anywhere, and I have fewer errors than ever before.

What is the program? Grammarly.

Grammarly catches all my errors, suggests changes and forces me to improve my writing! As the program proofs my work, I rewrite and revise to correct grammatical issues—issues I had no idea my writing contained.

These days, my posts are cleaner and better-written thanks to Grammarly.

If you are the sole “proprietor” and writer, editor and proofreader on your blog, Grammarly provides an economical and efficient way to proofread and to reduce the number of errors in your posts.

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How to Blog a Book Using Scrivenerhttp://howtoblogabook.com/how-to-blog-a-book-using-scrivener/ http://howtoblogabook.com/how-to-blog-a-book-using-scrivener/#comments Thu, 07 May 2015 07:22:36 +0000 http://howtoblogabook.com/?p=5631 Blogging a book takes organization. You need a blog plan that mimics the structure of your book and helps you know what to write and to publish. Also, you need to create a document that becomes an off-line manuscript—not just a bunch of posts online. One of the easiest and most effective ways to do […]

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blog a book with ScrivenerBlogging a book takes organization. You need a blog plan that mimics the structure of your book and helps you know what to write and to publish. Also, you need to create a document that becomes an off-line manuscript—not just a bunch of posts online. One of the easiest and most effective ways to do this is with Scrivener. In fact, when you use Scrivener to write all your blog posts, you can turn your blog into a book-production machine.

There are several ways you can use this writing tool to produce books from your blog:

  1. You can blog a full-length book. Set out to write consecutive posts that make up the first draft of your book.
  2. You can blog short books. Maybe you blog on the topic of your book (to promote that book). Possibly you blog with the intent of building an online business or to boost an existing physical business. If so, you regularly can blog series of posts and turn them into books.
  3. You can book your blog. You may discover you’ve covered the same topic month in and month out, and you want to turn those posts into a book. Or maybe you want to repurpose into a book posts on a variety of topics.

In all three of these scenarios, Scrivener will help you write, organize and publish your books.

Scrivener is not just a writing tool. It also compile your projects into documents fit for producing ebooks and print books (and more). That’s a huge advantage if you plan to turn your blog content into a book.

I published a post about how to book a blog using Scrivener already. So today let’s look at how you use Scrivener to blog books.

Set Up Your Blogged Book in Scrivener

Start with a blank Scrivener document. It will look like this:

1Next, add folders to match the outline of your book. You should have one folder for each chapter. It will look like this:

2Now, add documents to each folder. These should correspond with the topics you plan to write about in each chapter. However, each document also represents a blog post. So think short; you aren’t writing more than 1,000 words for each blog post. In fact, they should be between 300 and 500 words to most-effectively blog your book. Therefore, you will have numerous documents/posts in each folder/chapter. Once you add the documents/posts, your Scrivener project will look like this :

4 If you don’t have a blog plan, create one first. You can use Scrivener to help you create the structure for or outline of your book. You can even brainstorm  in Scrivener and move your post ideas and the folders/chapters around until you feel comfortable that you have the best structure possible.

You can add an existing blog plan to Scrivener if you have it in PDF or PNG form. I create mine using a mind map and export them into one of these formats. I then upload the mind map to Scrivener’s Research folder. I then have it for easy reference as I create my blogged-book project in Scrivener.

3You also can add additional research to the Research folder that you might need for your blogged book. For example, if you have documents or come across websites, they can be placed in this location for easy access.

6Finally, it’s time to write! Begin filling in those documents (posts) with content! You don’t want to leave them blank… And you can use the corkboard view if you want to write quick notes about each post or even mark it as a draft or final version.

Blog More Books!

Now that you know how to blog a full-length book, you can continue blogging book after book after book. Or, if you don’t want to blog a full-length book, you can take a different approach altogether.

If you are the type of writer or author who blog about a book, or if you blog for business reasons, blog short books. Turn your blog into a book-production machine by writing series of posts on one topic. Turn these mini-manuscripts into ebooks.

Here’s a screen shot my How to Blog a Book (the blog) Scrivener project. It has a folder for every month of the year and for special series I produce. Notice the folder that contains a series I wrote on virtual book tours. I plan to turn that into an ebook one day.

final seriesYou can use the short-blogged-book strategy to blog a longer book, too. Produce several blog series—or ebooks, and then turn them into a full-length book.

Ready to give Scrivener a try? You can learn how to use it by attending my FREE Scrivener webinar today (see below) or by using the Learn Scrivener Fast program. Scrivener for Dummies is also an excellent resource.

As the old commercial for Life cereal said, “Try it! You’ll like it!”

Buy Scrivener for Windows (Regular Licence)

Learn more about how to use Scrivener to write a book, blog a book or book a blog, when you join Joseph Michael, The Scrivener Coach, and me for an educational webinar called How To Use Scrivener to Effortlessly Write, Organize, & Export Your Book into Various Formats for Printing, Editing, & Publishing. This webinar will include specific strategies for how bloggers can use Scrivener to write and organize their content.

This event takes place on May 7 at 1 p.m. Pacific Time/4 p.m. Eastern Time.

To register, click on this link: http://bit.ly/ScrivenerNA (When you register, you’ll receive a FREE ebook about focus and productivity secrets from The Scrivener Coach!)

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How to Book a Blog Using Scrivenerhttp://howtoblogabook.com/how-to-book-a-blog-using-scrivener/ http://howtoblogabook.com/how-to-book-a-blog-using-scrivener/#respond Tue, 05 May 2015 08:45:53 +0000 http://howtoblogabook.com/?p=5610 I use Scrivener to write most of my blog posts. Why? Because Scrivener allows me easily to file them in folders and later, if I want, turn those folders into books. However, before I used Scrivener, my posts were all written in Word or directly into WordPress. That made it hard to create a manuscript […]

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Buy Scrivener 2 for Mac OS X (Regular Licence)I use Scrivener to write most of my blog posts. Why? Because Scrivener allows me easily to file them in folders and later, if I want, turn those folders into books.

However, before I used Scrivener, my posts were all written in Word or directly into WordPress. That made it hard to create a manuscript if I wanted to book my blog. I had to copy and past many posts from my blog and combine them with separate existing Word documents. These days, I book my blog using Scrivener, and it’s easy schmeasy!

Let me show you the basic steps of booking a blog using this writing and publishing tool. Then you’ll understand how much easier it is to use Scrivener for a booked-blog project.

First, open a blank Scrivener document. It will look like this:

1Notice that you have only one untitled document, a research folder and a trash can in your draft.

Next, create folders. In my example, I’ve just added folders for chapter 1 through chapter 4, but you should have a folder for every chapter in your booked blog. If you write nonfiction (or even fiction), add the corresponding titles of your chapters.

2Now you are ready to import some posts. Assuming you already have identified the posts best suited for your book, go to your blog and find each one. (Yes, this is a tedious process if you have a lot of posts. Bring the posts up one by one on your blog. If the post you intend to import is open and highlighted on your blog, its unique URL will show in your browser bar.

With your mouse, grab a hold of the small icon to the far left that goes with your blog post (in this case a small globe), and drag it (see #1 in the screen shot below)—the whole URL will come along—into your research folder (see #2 in the screen shot below).

3When you’ve done this, the post will appear in the research folder.

4Repeat this step for every post you want or need to create your booked-blog manuscript.

Now that you have imported your posts into Scrivener, you easily and quickly can copy and paste them into documents. Highlight the content you want from a post (in the research folder), and copy it. Create a document under the appropriate folder (chapter), and paste the content into the document. You can copy and past the title of the post into the title of the document as well.

5To give you an idea of how many posts you might have in your research folder, take a look at this screen shot of one of my recent booked blog projects, The Write Nonfiction NOW! Guide to Writing a Book in 30 Days. The list of posts goes beyond this screen shot.

6Here’s a look at my folders for the same booked-blog project. In this case, the folders represent book “parts.” Each post in the folder became a stand-alone chapter.

7And here’s a screen shot of the folders with all the copied documents (posts) placed inside.

8Once you have these steps completed, it’s time to edit your posts and fill in any content gaps.

When you’ve completed your revisions, hire an editor and proofreader. You can use the compile function to provide them with a Word document of your Scrivener project. (See below; the arrow points to the compile button in Scrivener.)

9After you input the editing and proofreading changes to your Scrivener document (or import the corrected Word document into Scrivener as your final manuscript), you can compile your Scrivener booked-blog project as a book.

Easy schmeasy, right? Right.

Ready to give Scrivener a try? You can learn how to use it by attending my FREE Scrivener webinar (see below) or by using the Learn Scrivener Fast program. Scrivener for Dummies is also an excellent resource.

Buy Scrivener for Windows (Regular Licence)

Learn more about how to use Scrivener to write a book, blog a book or book a blog, when you join Joseph Michael, The Scrivener Coach, and me for an educational webinar called How To Use Scrivener to Effortlessly Write, Organize, & Export Your Book into Various Formats for Printing, Editing, & Publishing. This webinar will include specific strategies for how bloggers can use Scrivener to write  and organize their content.

This event takes place on May 7 at 1 p.m. Pacific Time/4 p.m. Eastern Time.

To register, click on this link: http://bit.ly/ScrivenerNA (When you register, you’ll receive a FREE ebook about focus and productivity secrets from The Scrivener Coach!)

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31 Things to Do When You Finish Blogging a Book in a Monthhttp://howtoblogabook.com/31-things-to-do-when-you-finish-blogging-a-book-in-a-month/ http://howtoblogabook.com/31-things-to-do-when-you-finish-blogging-a-book-in-a-month/#respond Thu, 30 Apr 2015 07:26:23 +0000 http://howtoblogabook.com/?p=5597 You’ve been blogging your book feverishly for 30 days. What happens after National Book Blogging Month (NaBoBloMo) ends and you complete your blogged book? What do you do with those posts and your blog? Good question. And I’ve got the answer. In fact, I’ve got more than 30 answers to that question. What to Do […]

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Almost Done with your book
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You’ve been blogging your book feverishly for 30 days. What happens after National Book Blogging Month (NaBoBloMo) ends and you complete your blogged book? What do you do with those posts and your blog?

Good question.

And I’ve got the answer. In fact, I’ve got more than 30 answers to that question.

What to Do When You Finish NaBoBloMo

  1. If you didn’t create a manuscript while blogging your book, copy and paste your posts into a Word doc or into Scrivener.
  2. Write a little bit of additional content—so your finished book will have about 20 percent unpublished content.
  3. Revise your manuscript.
  4. Hire an editor to edit your manuscript.
  5. Hire a proofreader.
  6. Hire a cover designer.
  7. Hire a formatter (if you plan to produce an e-book) or an interior book designer (if you plan to produce a print book.)
  8. Create an account on CreateSpace.com, Kindle.com, or IngramSpark.com.
  9. Upload your finished manuscript and cover design (and interior design) to the printer/distributor of your choice.
  10. Create a blog plan—for continued blogging.
  11. Brainstorm additional books you can blog.
  12. Schedule the additional blogged books into your blog plan.
  13. Start blogging a new book on the topic of your book (or the topic of your blog, which hopefully is related to your book).
  14. Promote your new book by writing guest posts for other bloggers (or going on a blog tour).
  15. Create visuals to promote your book, and post these on your social networks.
  16. Share the release of your book on your social networks.
  17. Write a press release about the release of your new book and publish it.
  18. Ask bloggers and readers to review your book on their blogs and on Amazon or other online bookstores.
  19. Get blurbs (testimonials) for your book from people of influence.
  20. Create a sales page for your book on your blog.
  21. Create a video telling potential readers why they should read your book.
  22. Create a three-part mini-course to give away as a way to promote your new book.
  23. Offer a teleseminar or webinar on the topic of your book to promote sales.
  24. Develop a longer on-line course based on your book that you can sell from your site.
  25. Locate organizations who would like you to come speak on the topic of your book.
  26. Conduct an online search for podcasters and radio shows that might be interested in the topic of your book, and then pitch a show idea.
  27. Create a book trailer.
  28. Create a Twitter chat on the topic of your book.
  29. Start a Pinterest board related to the topic of your book.
  30. Form a LinkedIn or Facebook (or both) group for people interested in the topic of your book.
  31. Put the image of your book and order information (including hyperlinks) in a widget so it appears on the sidebar of your blog/website.

You can complete one of these activities per day for the next month!

Can you think of some other things you can do when you finish blogging your book? If so, leave me a comment below.

And to all those who completed NaBoBloMo: Congratulations! Tell me about the book you blogged!

frustrated blogger Are you struggling to blog your book? Do you need help planning your posts or pages? Are you feeling overwhelmed, lost or frustrated by the process of blogging a book, booking a blog or just plain old blogging?

No worries. I’d be happy to help find a way for you to complete your book project and get excited about your blog—or even build a business around your book and blog.

Click here for more information.

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5 Tips for Finishing Your Blogged Bookhttp://howtoblogabook.com/5-tips-for-finishing-your-blogged-book/ http://howtoblogabook.com/5-tips-for-finishing-your-blogged-book/#respond Tue, 28 Apr 2015 07:35:58 +0000 http://howtoblogabook.com/?p=5589 The other day I had a session with a client who told me she almost finished her blogged book. In fact, she’d been almost finished for five years. This blogger and writer had just two chapters to complete until she could say, “Done!” But something happened when she reached that final stage, and she just […]

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Photo courtesy of texelart | stockfresh.com
Photo courtesy of texelart | stockfresh.com

The other day I had a session with a client who told me she almost finished her blogged book. In fact, she’d been almost finished for five years.

This blogger and writer had just two chapters to complete until she could say, “Done!” But something happened when she reached that final stage, and she just didn’t finish the manuscript.

As you enter the last week of National Book Blogging Month (NaBoBloMo), I want to encourage you not to make the same mistake. And it’s a common one… Don’t leave the last part of your book unwritten.

Finish writing your book! Complete your draft as you blog your book, and then revise your manuscript, have it edited, and, finally, publish it.

How to Get to Done

If you lack inspiration or motivation at this point in the NaBoBloMo challenge, don’t give up! You can finish blogging your book. Here are five tips to help you get to “done.”

1. Remember why you started blogging your book.

Purpose provides your strongest motivator. To feel re-inspired, remember the reason you wanted to write or blog a book. Finish so you fulfill that purpose.

Did you want to help your readers in some way? Did you want to start a movement? Did you want to further a cause? Keep this reason in mind. Better yet, write it on a Post-It Note, and stick it on your computer to see each time your sit down to write.

2. Move through your fear.

The number one reason most writers don’t finish their work involves fear. Maybe you are afraid of:

  • failure
  • success
  • judgement
  • showing up or showing yourself
  • liability
  • hard work

Ask yourself this question: What is my payoff for leaving my blogged book incomplete? Your answer might surprise you. If you are afraid, your payoff might be, “I don’t have to worry about an editor telling me the manuscript is no good.” Or it could be, “I don’t have to do the work of getting it published—and continuing to blog to promote the book.”

Once you know your negative payoff, find a positive one. What’s the payoff if you do finish blogging you book? It might be that you gain expert status, your message gets read, or you inspired people to change. Write the positive payoff on a Post-It Note as well and put it somewhere you will see it often as you work.

3. Celebrate your accomplishments.

Burnout can stop you from completing a project. You feel you’ve already done so much. You’re tired. You’re ready to be finished. You are more likely to experience burnout when you take on a month-long challenge like NaBoBloMo, which pushes you to complete a lot of work in a short amount of time.

Take a moment to acknowledge what you’ve accomplished to date. Assess:

  • how much of your book you’ve blogged
  • how many posts you’ve published
  • the blogging schedule you’ve maintained

Then celebrate those accomplishments. Pat yourself on the back. Then go out to dinner, have some ice cream, go for a run or to a yoga class, call a friend to brag, go to a movie, or do whatever feels like a celebration to you.

Then go back to work and finish your blogged book.

4. Chunk down the remaining posts.

Overwhelm can get in the way of completing a book manuscript—no matter how you decide to write it. When you take on a challenge to write or blog a book in a short amount of time, like a month, you may find yourself feeling more overwhelmed than the average writer.

With just a few days to go before the end of NaBoBloMo, you might feel a bit more than overwhelmed, especially if you still have a good bit of your book to blog. You might feel panic. Don’t!

First, realize that you can continue blogging you book for the next 30 days if necessary—or longer. Recommit to the process and give yourself a new deadline. Be prepared to stick to it.

To prepare, chunk down the remaining parts of your book into post-sized bits. Turn your large project into smaller pieces to eliminate overwhelm.

Determine exactly how many posts you need to write to complete your book. Then commit to a blogging schedule—two, three, four, or five days per week, for example. Now, divide the number of posts you need to write by the number of times per week you will publish posts. For example, if you have 20 more posts to write and you plan to publish posts twice per week, you need ten more weeks to finish blogging you book. (You can speed up the process by publishing posts more frequently. For instance, publish four times per week, and you’ll finish in five weeks.) You now know exactly how long it will take you to complete your blogged book.

No more overwhelm. Just follow through on your commitment to write and publish the posts you planned on that schedule.

5. Have a version 1.0 attitude.

Perfectionism gets in the way of finishing a manuscript. Don’t let a belief that your blogged book must be perfect get in the way of completing the project. If you think it must be perfect, you will struggle with each post of that blogged book, never believing it is good enough to publish. That will keep you from moving forward.

Remember: A blogged book constitutes the first draft of your book. Not the finished draft. Just get it blogged!

And here’s an extra tip: Sit down and start writing. There’s nothing like action to generate some energy for a project. Focus your attention on your blogged book, spend time working on it, and before you know it, you’ll type the last word, and say, “Done!”

If you need some helping making it to the finish line, contact me for Blog or Blogged-book Coaching or for Inspired Results Coaching.

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Blog a Book Because It’s Your Turnhttp://howtoblogabook.com/blog-a-book-because-its-your-turn/ http://howtoblogabook.com/blog-a-book-because-its-your-turn/#respond Thu, 23 Apr 2015 07:25:28 +0000 http://howtoblogabook.com/?p=5568 National Book Blogging Month (NaBoBloMo) is more than half over. At this point, you might feel the lag that happens mid-way through a project. Doubt sets in. Writing gets harder. You get bored, lose focus and wonder if you’ll finish. Also, if your blogged-book project hasn’t generated as much readership or engagement as you hoped, […]

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take your turn by blogging a book
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National Book Blogging Month (NaBoBloMo) is more than half over. At this point, you might feel the lag that happens mid-way through a project. Doubt sets in. Writing gets harder. You get bored, lose focus and wonder if you’ll finish. Also, if your blogged-book project hasn’t generated as much readership or engagement as you hoped, you may wonder why you bothered to blog a book in a month.

Stop it.

Many good reasons exist for you to start—and to finish—your blogged book. On this blog I’ve offered 10 good reasons to blog a book. Here’s another reason, which probably is the most important one: It’s your turn.

That’s right. It’s your turn to share your message, to be read, to make a difference, to publish your book, to become an expert, to do your dream.

What to Do When It's Your TurnI recently read Seth Godin’s newest book, What to Do When It’s Your Turn (and it’s always your turn). Every page encouraged me to get off my butt and do the things I knew I was meant to do both personally and professionally in this lifetime—to take my turn. To grab the opportunity and run with it!

I literally felt pushed to fulfill my purpose. I’d like you to feel that way. (Read his book!)

Godin is right: The time to take your turn is now…always…every moment. (Do you know if you’ll have the opportunity tomorrow, the next day, next week, or next month?) That’s why you need to finish your blogged book before NaBoBloMo ends.

How to Take Your Turn

As a blogger and a writer, you can take your turn easily. Don’t wait for permission to write what’s in your heart or on your mind. Start blogging your book today, this moment (if you didn’t start April 1 or at some earlier date). Write your book post by post, and publish it. No need to get your book formatted and uploaded to Kindle—or for Amazon to give you the green flag to sell that book. Start “selling” it from your blog the moment you start writing it.

There’s no waiting if you take your turn as a blogger. You can ship your book today…day by day. Sell your course today…session by session; register your readers and send them content via a page on your site or your email autoresponder system. It’s that fast. It’s that easy.

Will You Take Your Turn?

It’s up to you. Only you. No one else can take you turn for you.

If you started the NaBoBloMo challenge, don’t stop because you don’t have enough readers or people commenting on your posts. Maybe it’s not their turn, or their time, to read your message. But it is your time to share it.

If you blog it, readers will comeKeep writing. Keep blogging. Just like in The Field of Dreams, when you take your turn, “they (readers) will come.”

Continue writing even if you think you don’t have enough to say. Just say what you set out to say. It will be enough. And don’t allow yourself to believe that no one wants to read what you write. Write it, and someone will read it.

Decide that now is the right time…or that you have enough time. Now is the only time that exists. The past and the future are figments of your imagination.

You have eight more days to finish your blogged book as part of the NaBoBloMo challenge. It’s your turn…to finish what you started.

And then it will be your turn to start a new blog post or a new blogged book—to continue sharing your message with the world.

Will you take your turn? Leave me a comment that includes your commitment to do so.

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