As you’ve probably realized by now, scheduling your posts offers a definite advantage for the busy blogger or aspiring author. Now that you know how to schedule your blogs, however, you are at risk. You may walk away from your blog all week and pay no attention to what’s going on there. That’s a definite disadvantage to scheduling your posts.
You may want, therefore, to have one day a week when you actually write a live post—one that you write and publish right then and there. This keeps things fresh. It allows you to comment on what’s going on in the moment. It makes sure your blog doesn’t come across as stale.
As I mentioned, I tend to schedule a few posts each week, and then write a few live posts. Actually, in the first three months of this blog (February-April), I wrote almost all the blogs live. That explains the long gaps between some blogs. You can avoid that by using the scheduling function and writing ahead.
If you don’t choose to write a live post at some point during week (besides the one you post just after your weekly writing period), be sure you show up and check out what’s happening in terms of comments. Hopefully, your readers find your posts interesting enough to actually comment upon them. If so, you should be replying to those comments. And you should do that on a timely basis.
You’ll also want to check in each time a blog posts to send it out to all the social networking sites, like Facebook and Twitter. (More on this subject latter.)
Check back here next time to find out more about comments and responding to them.