Let’s assume that you’ve written your first blog post. Maybe you composed an introduction to your book and published it. You may even have scheduled two more parts of the introduction to post later the same week. How are you going to drive traffic—readers—to your blog to read the beginning of your book? In other words, how will you publicize your blog?
First, you want to “claim” your blog with some of the blog catalogs or aggregators, such as Technorati or Blogcatalog. Technorati is by far the largest. Technorati works as an Internet search engine for blogs. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. Imagine how many it catalogs now. Your blog could be one of them.
If you signed up with Blogcatalog, which words as an aggregator, someone could find and subscribe to your blog via RSS (Really Simple Syndication) feed and have new posts waiting for them there to read.
Blogs are rated or ranked by these sites. It’s a complicated system involving links and other factors. If you do some research you can find out how they calculate this.
You’ll want to have your blog posts “pinged” to sights like Technorati and BlogCatalog automatically. Tomorrow I’ll tell you what that means and how to do that.