Once you’ve finished writing your ebook, you have a choice to make: sell it on Amazon or on your website. Which is the better option for you? Today, Michelle Deery provides the pros and cons of each ebook-selling option so you can decide.
Have you just finished polishing up your brand new ebook? Great! Give yourself a pat on the back! Now the hard work starts. It’s it’s time to start selling your ebook and making a profit.
You can choose to sell your ebook on your own website or you can sell it on the popular shopping website, Amazon.
Take some time to consider your options, though, as the selling platform you choose plays a huge role in the overall success of your ebook.
I’d like to cover your ebook-selling options in today’s post.
Selling Your Ebook on Amazon
Are you looking for a very fast way to get your ebook on the market as soon as possible?
Then the option of selling your ebook on Amazon through Kindle Direct Publishing maybe what’s best for you.
By selling your ebook on Amazon, you’ll have the opportunity to reach millions of readers and receive royalties, with a few notable drawbacks, which I have listed below:
- Instantly publish your book. Publishing your ebook on Kindle can take less than 48 hours. Unless you do not follow Amazon’s policies for formatting, you won’t have to deal with many technical issues.
- Take advantage of Amazon’s huge user base. Amazon is one of the largest e-commerce websites available today. If you publish your ebook with Amazon, people are able to instantly view it and purchase it in just one or two clicks.
- Receive royalties with minimal effort. Is writing something you do on the side? Selling your ebooks on Amazon means that most of the e-commerce work is done for you. You won’t have to dedicate too much time to the process.
- Lower profit margins. While you can choose your base price, you won’t get 100% of the profit when a customer buys your ebook on Amazon. Furthermore, most ebooks only go for around $2.99 to $9.99, and you’ll be losing at least 30% of that to Amazon.
- Lots of competition. It’s incredibly easy for people to sell their ebooks on Amazon right now. That’s why you’re going to face a huge amount of competition from other writers who have very similar titles. You may have to set your ebook for a lower price in order to successfully compete with other sellers.
Selling Your Ebook on Your Own Website
Do you already have your own personalized blog or freelancing website? Are you considering setting up a new website or online shop to showcase your ebook on your own domain?
Using your own website can be a great way to make a larger profit for your ebooks and build customer loyalty, with a couple of challenges that I’d like you to consider:
- You look more professional and the customers are yours. Having a website can instantly boost your reputability. You can establish a deeper level of trust with your customers because they can go to your website and know what to expect. Also, you can develop a more direct relationship with your customers, and they may be more likely to return to your website in the future if they had a good user experience.
- Make a higher profit and promote your brand. On your own website, you can sell your books at the same price as Kindle but make a larger profit per book sold. You also can create packages or products and sell them to different customers and clients at higher prices. All the while, you get your name out there and accumulating data to help you learn how to maximize your profits.
- You don’t have to do it alone. Building a website that’s functional as well as attractive can be a challenge. However, you can use websites such as Shopify to help you build your online store. They’ll handle all of the e-commerce aspects, while you can focus on writing, engaging with your customers and growing your business.
- It will take time and effort. You’ll have to dedicate a fair amount of time and continuously work to sell your book even after it’s up for sale. You’ll also need to deal with any technical issues that arise, such as problems with purchases and delivery. Luckily, there are several tools and resources you can access if you’re able to spend a bit extra for help.
- You may not see instant results. Unless you already have a large user base, you probably won’t see people flocking to buy your ebook right away. You’ll need to work on establishing a social media following and a large email list to ensure your website gets enough traffic.
Where is the Best Place to Sell Your New Ebook?
Where should you sell your ebook? The answer depends on the amount of time and budget you can commit to the publishing and marketing your ebook.
If you’d like a low-maintenance way of receiving royalties for your ebook with access to millions of potential readers, Amazon might be a good option to start out.
However, if you have already created a substantial following, there is no reason not to publish on your own website, as you will profit more from each sale.
Have a think through these ebook-selling options today so you can receive greater rewards for all of the hard work you put into writing your ebook.
About the Author
Michelle Deery is a writer who specializes in writing blog posts and articles about digital products. She is a team member of Heroic Search in Tulsa and assists with digital marketing.
Photo courtesy of Helder Almeida /123RF.com