For a blogged book, promotion means, “What are you going to do to tell the cyber world your blog exists?” How will you sell your blog? This is where you add your social hat to your business hat, because to gain readers you must promote yourself and your blog via social networking. Otherwise, how will […]
How to Begin Blogging Your Book: Start with a Business Plan or Book Proposal (part 5)
Now that you have a pretty good sense about your book’s theme and what you want to write about, we are going to get serious. Really serious. Yesterday was just a taste of what’s to come… As I mentioned, everyone who wants to write a book—blogged or otherwise—needs to go through the proposal process. You […]
Why Blog a Book? To Test Market Your Idea (Part 5)
Every good business person knows the value of test marketing a product before investing a ton of money into mass production and distribution. Value exists in test marketing a book as well, and a blogged book represents an extremely effective and cheap way to test market a book idea. My literary agent once told me […]
Why Blog a Book? You Get Exposure and Build “Platform” (Part 2)
You Get Exposure and Build “Platform” Many writers enjoy spending time alone in their “lonely garret” with only the company of a hot cup of coffee or tea and a computer (or a pad of paper and pencil). In fact, that’s what most writer’s like best. To become a published nonfiction author, however, you […]
