Here’s the thing about search engine optimization (SEO): It really comes down to great content.
You can search out the best keywords for your topic and fill your content with those words, but at a certain point it becomes obvious to the search engines what you are doing. They don’t like that tactic. Yes, keywords are important, but if you are on point when writing about your topic, your copy will be keyword rich without you even trying.
By simply being authentic and writing great content, your blog posts will search engine optimization (SEO) themselves. You will write passionately about your topic and your copy will naturally include the words that attract readers and search engines.
This becomes even more true when blogging a book. Since you cover one topic for a long period of time, your posts contain many keywords. You write in an authentic manner and with an authentic voice. You do so passionately and from a place of personal (or soul) purpose. In the process you produce great content with superb SEO.
At some point while blogging your book, your book should get notice by the search engines and your ranking should increase on the search engine results pages (SERPs).