Marketing is an essential for bloggers and authors alike, but it doesn’t have to be hard or overwhelming. Today, Jay Artale (@BirdsOAFpress) explains how you can put your book marketing in place with three simple tactics. You’ve decided to write your book, post by post, on your blog. Blogging your book is the straightforward part. […]
How to Take Control of Your Blogging Career
Bloggers often embark on their journeys with great clarity about the direction they want to sail. Feeling like the captains of their blogging ships, they know what topics they want to cover and where they want their career to land. Later, that clarity may wane, though, and their ships may drift off course. Losing your […]
5 Reasons Journaling Makes You a Better Blogger
Some writers swear journaling helps them succeed. Others, firmly declare it as a waste of time and precious words. Today, Jay Artale (@BirdsOAFpress) explains why you might want to start a journal as a way to help you succeed as a blogger and an author. Once upon a time, blogs were considered online journals. The […]
How to Blog Your Way to a Solid Brand Identity
Most writers and many bloggers pay little attention to the need to create a brand for themselves, their sites, and their books. That’s a mistake…especially if you want to blog successfully. Today, Jay Artale (@BirdsOAFpress) how to develop a solid brand identity as you write, publish, and share your blog posts. Publishing a blog isn’t […]
How to Create an Effective Blog Content Marketing Strategy
Blogging is a content marketing strategy. However, it’s not enough just to blog if you want your strategy to drive readers to your website, services, or books. Today, Jay Artale (@BirdsOAFpress) offers tips on how to create an effective content marketing strategy. Blogging constitutes an integral part of your content marketing strategy. In fact, it’s […]
How to Monetize your Blog without Sacrificing Integrity
Blogging is often considered a money-making venture. Even if you are an author, you blog provides the means to sell books–and make money. But many blog monetization strategies are a turn off to readers. Today, Jay Artale (@BirdsOAFpress) discusses how to choose blog revenue streams that feels congruent, as well as in integrity, with your […]
Use Your Expertise to Start a Blog and Find Your Audience
If you think there are too many blogs and you have nothing to add to the conversation in the blogosphere, think again. You have experience, knowledge, and expertise, and your readers might be searching for a blog like the one you would love to start. Today, Jay Artale (@BirdsOAFpress) discusses how to start your authority […]
Three Steps to Help You Microblog Your Book
Times have changed, and so has the publishing industry. While once, blogging 70 or 80 percent of your book was acceptable—even desirable, these days, many literary agents and pubishers shy away from book projects consisting of “previously published” content. Even 50 percent may turn some—not all—traditional publishers away. Of course, blogging a book remains an […]
How to Use Categories and Tags to Structure Your Content
You’ve got your blog up and running. And you’ve been producing lots of content. That’s a good thing…until readers feel challenged to find posts on the topics they most need. That’s when you want to use categories and tags. Today, Jay Artale (@BirdsOAFpress) explains how and when to use both tools. As your blog grows, […]
How to Create Your First Pieces of Cornerstone Content
You’ve likely heard talk of the power of cornerstone content. And you understand that the success of your blog depends, in part, on producing these written pieces, but you don’t know exactly how to do so. If you are asking, “Is cornerstone content a post or a page? Is it evergreen or time-sensitive material?” no […]
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