Next class begins:
Tuesday, February 4 through 18, 2014
Actual dates: February 4, 11, 18
Webinars will be held at 5 p.m. PST but are recorded.
What do you get when you register for Start Blogging Your Book?
- 3 hours of instruction (webinar) including Q&A (These will include screen sharing to show you examples).
- emailed assignments
- private Facebook group for asking questions and getting them answered.
Blogging provides the easiest and fastest way to write a book and promote it at the same time.
You can blog you way to a book deal or to a successfully self-published book…one post at a time.
Given the current state of traditional publishing, you as a writer must creatively take your career into your own hands and use the technology available. A blog provides an aspiring author with a powerful platform-building tool and a superb way to gain exposure to agents and publishers. As a savvy writer, therefore, you should learn: how to use blogging as a unique and fast way not only to write a book but to publish and to promote it as well one post at a time in cyberspace.
This teleclass is geared primarily towards nonfiction writers, but fiction writers also will find most of the tools offered applicable. It focuses upon blogging a book from scratch but will touch on repurposing existing blog posts into a book. How to set up a blog will not be covered in any type of technical detail. To get the most out of the class, it is best to have a blog set up already and to have read How to Blog a Book.
Here’s what you will accomplish during this teleclass :
- Week 1
- Identify your book’s market and determine how to target it
- Pinpoint your book’s unique qualities and how it stands out from the competition
- Evaluate the benefits your book will provide to readers
- Hone your pitch
- Create a title and tagline/subtitle for your blogged book and blog
- Week 2
- Create your “About the Author” page
- Create your “About this Book” page
- Create a Table of Contents
- Create a Blog Plan
- Create categories
- Week 3
- Write 2 blog posts
- Add photos to posts
- Create hyperlinks to posts so readers can “turn pages”
- Install social share plugin
- Promote on social networks
By the end of this 3-week class, you will have:
- honed your blog and blogged book topic
- come up with a promotion plan
- mapped out your content in post-sized bits
- written your first 2 blog posts
- created at least 2-3 blog pages
- come up with the title and subtitle of your book and blog
- Begun promoting your blogged book
Ready to blog your book and become a successful author–and blogger?
- You must have a blog up and running and know how to use it. It is best to have a self-hosted blog rather than a free (hosted) blog. We will be discussing WordPress.org primarily. You can have a different type of blog platform, but you may not get your questions answered or may find yourself confused.
- Please read How to Blog a Book prior to taking the course (or at least the first 6 chapters; if you haven’t read the book, you will not get as much out of the course.