One of the thing writers do really well is produce content–especially bloggers, who produce content all the time. That’s a great thing in today’s online market, because the best way to promote blogged books comes down to producing great content and lots of it–and placing it on the Internet. By strategically using content in cyberspace, a writer or author can actually propel their blogged book–and later sales of the printed book–to the top of the list of other blogs on their topic. They can also launch any business related to that blogged or printed book as far as they want it to go.
I’ve known this for a long time, and this is, of course, the best strategy for most social networking, but Michael A. Stelzner or www.socialmediaexaminer.com has written a great new book that provides some of the most comprehensive techniques I’ve read to date for using content to promote and market any type of product or business. Called Launch, How to Quickly Propel Your Business Beyond the Competition, I’d recommend that every blogged book author get a copy of this book and put it’s concept, tips and tools to use. They are particularly useful for driving traffic to your blogged book.
Not only does Stelzner provide the low down on why and how to produce content–field-tested guidance, no less–he also discusses the importance of strategic partners, outside experts, and developing faithful fans (and how to do this) I really enjoyed the information on the ten most effective types of content, how to actually engage readers (rather than repel them) with the content you create, how to brand yourself, and how to develop content with the possibility of going viral.
Once your blogged book is complete and you are trying to keep the blog alive as you drive sales for the printed version (or continue to try and attract an agent or publisher), you’ll need to continue promoting your blogged book. The techniques in Launch are perfect for achieving this goal.
Most writers don’t think of themselves or their books as a business to “launch,” but they should. By employing Stelzner’s methods, they might find the have not only launched their book business but also propelled their book sales to new heights. For this reason, I’ve got a great offer for one lucky writer.
I’ve got one copy of Launch to give away…Send me the pitch, or elevator speech, for your book in 25 words or less. That’s right, tell me what your book is about in just one sentence that has no more than 25 words; you don’t have to count the title of the book (or the subtitle). Best pitch wins the book. Send the pitch to me via the comment function in this blog.(I’ll also be looking at pitches at www.writenonfictionnow.com.)