5 Things Successful Bloggers Always Do Consistently

Some things never change. Despite the constant updates in search engine algorithms, that statement rings true of the things bloggers need to do consistently to succeed.

Indeed, some blogging best practices stay the same…always. The five I’ve listed below fall into this category. These practices are just as necessary now—in 2025—as when I began blogging in 2005. If you want to succeed as a blogger, be sure to incorporate them into your blogging efforts.

1. Stick to a schedule.

Your blog stands a higher chance of attracting readers if you create a publishing schedule. Then, stick to it.

Decide when you will publish posts each month. Will it be every Monday and Friday or each Wednesday?

Treat this deadline as “real.” It is.

Publishing consistently on a schedule remains critical to a blogger’s (and blog’s) success, as it fosters predictability. When you publish on a schedule, your readers know when to expect your posts to be published.

Also, when you publish on a schedule, readers perceive you as reliable. Like clockwork, your posts appear when you say they will. This breeds trust in you, your posts, and the content you provide.

2. Publish often.

In the past, it was recommended to publish a post daily. Some bloggers even published more than once per day!

Back then, Google and other search engines only required posts to have 100 words for them to take notice of your website and its new content. Producing such short posts was quick and easy for most bloggers. You didn’t even need an image, links, or anything besides your content.

The search engine requirements have changed, though. These days, there is no set post length required for your work to be indexed by Google. Yet, WordPress plugins, like SEO by Yoast, continue to recommend a minimum of 800 words.

Also, for several years, blogging experts recommended writing posts exceeding 1,200 words because Google deemed longer posts “more valuable.” Today, Google indexing relies on factors such as your site’s authority, content quality, and technical search engine optimization (SEO).

However, here’s what has remained the same: the more new content you add to your blog, the more chances your site has to be indexed by Google. Google indexes websites by crawling them with automated programs called Googlebots, which follow links to discover new and updated pages. Then, it analyzes the content and meaning of these pages, processing key signals like keywords and freshness. Lastly, Google stores this information in its index, which functions as a searchable library of web content, allowing indexed pages to be displayed in search results.

The more posts you publish each month, the higher the likelihood that your site will be indexed and rise in the search engine results pages (SERPS). And being on the first page of a Google search still increases the likelihood of your site being found by readers.

That remains the goal—discoverability. Publishing a bare minimum of four posts per month helps, but publishing several times a week will help readers find you more quickly.

3. Share your posts.

It’s harder than ever to get noticed on the Internet. Thus, it’s still true that you can’t take a Field of Dreams approach to blogging. Don’t assume that “if you build it”—your blog and website—“they will come”—readers and visitors.

It’s always been necessary to share your blog posts online. Now it is more important than ever to do so consistently.

Best practices dictate that you share each blog post not just with a link on Facebook but with fresh content and an image. It’s also best to do this manually; however, you can schedule posts using internal social media site tools or external tools, like Buffer.com.

Also, share each post in a variety of mediums, like stories, lives, quote cards, or reels. Do this on all social media sites your audience frequents.

4. Write for online readers.

Writing for online readers has always necessitated a different approach than writing for print publications. As time has passed, knowing how to write a blog post has become increasingly important.

Readers today have shorter attention spans and less time to devote to reading. They want to get their information quickly and easily.

That means you still need:

• A strong headline that features your posts’ keywords.
• To break posts into sections of 300 words or fewer, delineated by a subheading.
• To include bullets or other means of helping readers scan content.

Images and videos continue to be helpful ways to break up your content and make it more scannable.

5. Stay on topic.

It’s enormously important to write and publish posts focused on one subject, if at all possible. So, stay on topic.

Each time your blog posts are indexed by Google, the technology determines the focus of your website. If you write about one subject all the time, it will quickly become clear that readers interested in that subject should visit your site. As a result, your site will rise in the SERPS for that subject.

You don’t have to know a ton about SEO, although it helps. Stay on topic! You will naturally use related keywords, which will help your blog and website rank well for terms related to your subject focus.

Pay Attention to Changes

Of course, things do change in the blogosphere. So stay apprised of those changes.

It’s easy to discover what experts are saying about such things as:

• blog post length
• use of images in posts
• algorithm changes

Do a Google or ChatGPT search on such topics. Ask questions about specific aspects of blogging, like writing a strong headline or subheading.

Notice what experts are talking about blogging. Follow these people and subscribe to their blog or newsletter. They tend to share the most up-to-date information on best blogging practices.

Incorporate changes as you deem necessary. But stick to best practices, which I’ve outlined. If someone suggests massive changes to your site or blogging approach, be skeptical. Such changes likely represent passing trends.

The New Need for Diversification

Currently, there is a need for bloggers to diversify their content modes. By that, I mean don’t rely entirely on your written and published words—your blog posts.

For example, consider repurposing your blog content into YouTube videos or a podcast. Fewer people today read blog posts than watch a video or listen to a podcast.

You can also share the gist of a blog post in an Instagram story or using a carousel on LinkedIn. Include the link to the post, so people can follow it back to your blog.

Ensure your content is available in multiple formats and accessible in various locations. This increases blog readership.

If you are opposed to diversification, then stick to blogging. Blogs have not “died” or disappeared. Even though some long-time bloggers have opted for alternative mediums, like Substack newsletters, blogs remain a tried-and-true way to share information, gather an audience, and establish expert status.

A successful blog remains an enormously powerful platform element, especially if you have an email subscriber list attached to it. Impressive blog stats and email subscribers can still land you a traditional publishing deal for a blog-related book or help you successfully self-publish a blogged book.

Are you doing these five things consistently? Tell me why in a comment below. And, please share this post with a blogger who might benefit from reading it.