5 Important Ways a Blog Furthers Your Cause

Growing a movement or promoting a cause often benefits from an atypical approach to activism. Instead of—or in addition to—marching, protesting, boycotting, or even building community with hashtags or forums, write and publish a blog related to your cause. Allow your written words to create positive and meaningful change in lives, communities, organizations, countries, or the world.

You can even turn your blogged content into a book to support your cause.

Most activists like to “do something,” such as participating in a march, joining a protest, writing letters, or fundraising for a cause. And that is the “typical” way to support a cause. However, if you are leading a movement—or want to further one—a blog (and a book) can prove an important asset that powerfully impacts your other efforts.

Not convinced? Here are five powerful ways a blog can support your cause.

1. A blog attracts new members to your movement.

When you launch your blog and begin promoting it, you attract people to your movement who previously knew nothing about it. This is especially true if you share about the blog on social media sites or with Google or Amazon ads.

With a blog, you can shift your messaging from “join my movement” to “find out more about my cause here.”

2. A blog helps you promote your cause on a wider scale and to global audiences.

A blog exists on the internet, so it is available to audiences across the world. As a result, your cause may move across oceans and continents.

It only takes a few people sharing one of your posts to give your movement huge global visibility and an influx of international members.

3. A blog explains your cause and the steps required to achieve change.

It can become tedious to continually repeat your cause’s “pitch” to get people interested and involved. Additionally, you might find it boring to constantly tell others exactly what is required to make a difference in the world.

If you aren’t excited and passionate each time you share about your cause, the people with whom you speak may feel your lack of excitement. And that low energy decreases the likelihood that they will join your movement.

You can explain all the details of your cause on your website, in you blog posts you also can can provide readers with the steps or ways to join your movement, including specific actions that result in change. You don’t have to continually repeat yourself. Simply, write posts that elaborate on your cause, why it’s important, and how readers can also make a difference or get involved.

4. A blog can generate discussion about your cause.

People who join social media groups or forums enjoy discussions about topics they are passionate about. Your blog can provide them with fodder for such conversations.

Those interested in a particular subject often join forums and groups to discuss those topics. They can do that in the comment section of your blog.

You can create your blog with this in mind. Include posts that encourage readers to form groups to discuss the book and create plans to implement the steps you recommend for creating change. You might add a community or forum feature on your site.

5. A blogged book or booked blog becomes a unique, unforgettable “business card.”

There’s a common saying: “A book is the best business card” or “Your book is your business card.” Indeed, someone is more likely to remember you by your book than a business card that gets lost in their wallet or on their desk. Even digital business cards can be difficult to track.

Consider compiling your blog posts and publishing a paperback version of your content. Then, you offer a copy of your book to anyone you meet who seems interested in your cause or knows someone who would want to learn more about your movement. People are less likely to lose the book, forget you, or fail to pass it along to a friend, colleague, or family member.

You can also get quite creative with a book. For example, you can leave copies for people to find at bus stations, on subway seats, or at the local coffee shop. You never know who might pick it up, read it, and join your movement. Or, better yet, someone influential might find it, read it, and share it in a way that goes viral.

What if you aren’t a writer?

As you probably realize by now, a blog…and a book created from a blog…can prove quite supportive as you promote your cause. But maybe you don’t consider yourself a writer, and believe writing and publishing a change-inspiring book isn’t something you can accomplish.

Or you may want to devote your time to what you do best—activism. That’s okay.

You don’t need to be a writer to write blog posts. Here’s why:

• You can write a “messy” first draft of your blog posts and hire a great editor to polish your work before posting it. If that’s too costly and time consuming, use an online AI editor, like Grammarly.com.
• You can hire a ghostwriter to write blog posts for you.

I don’t suggest using AI to write all your blog posts for you—at least if you want it to help support your cause. However, you could use AI to help you research or put your thoughts into a cohesive outline. If you decide to use AI to write blog posts, be sure to rewrite, edit, and revise to make each one “yours” or ensure it sounds like you.

Possibly, the idea of consistently writing and publishing a blog feels daunting to you. In fact, your post don’t have to be long. Just write enough to get your point across well and support your cause.

Don’t be put off by the writing and publishing a blog, especially if you believe such an online presence could support your activism by providing a powerful educational and promotional tool. Instead, write a blog that can change the world.

Do you believe a blog could help you support your cause? Tell me in a comment below. Also, please share this post with a blogger who would benefit from reading it.

Image courtesy of teteescape.