In addition to pinging your posts each time you publish them, you’ll want to use social networks to get the word out about what you’ve written. This means using Twitter, Facebook and even Linkedin to let you “tweeple,” friends and followers know you’ve written something informative. This will help drive traffic to your blog or blogged book.
If you aren’t already using social networking, start now. Join all three of these networks. If you aren’t blogging about anything business related, I suppose you could get away with not joining Linkedin. However, Facebook and Twitter constitute the essentials of social networking today.
If you want to know how to use these networks, there are plenty of books out there and tons of information on the Internet. Just Google “How to use Twitter” or “How to use Facebook” and you’ll be up all night reading for a month.
To not end up spending all day and all night socializing on the Internet, you must become a savvy networker. You can use all sorts of products like TweetDeck and Ping.fm to help you consolidate what you do on line. Just join the networks and ask around. Find out what other people are using to help them make their social networking time fast and easy. They will be happy to tell you.
Tomorrow, I’ll discuss Twitter in more depth and explain how to publicize your posts on Twitter.