Why Bloggers Should Aim for Quality Over Quantity

Are you confused about the optimal frequency of your blog posting schedule? There is so much conflicting advice about how many times per day, week, or month bloggers should publish posts. But you can’t take a cookie-cutter approach to being a blogger. Your post frequency depends on how much time you can dedicate to writing, editing, publishing, and promoting each post.

Quality and Consistency

Blogging is a crucial element if you want to display expertise within your niche, but don’t feel pressured into generating daily or even weekly blog posts. It’s much better to set a realistic target based on the time you have available and then focus on quality and consistency.

Quality over quantity always wins. Putting yourself under pressure to publish more often than you can manage sets you up for failure. What’s important is that you have the right approach to blogging and focus on consistently providing your audience with high-quality content.

It’s far more beneficial to provide high-quality content with less frequency than to pump out a higher volume of thin or rushed posts. You have one chance to make a first impression. A post that offers a high level of benefit to readers will keep them coming back for more.

It’s natural to think that you’ll receive extra SEO juice for publishing multiple blog posts each month. However, if they’re hasty, low-quality pieces, they’ll end up having a negative impact on your blogging success. Additionally, low-quality posts won’t help develop a loyal audience ready and willing to purchase your book released.

How Often Should I Publish a Post?

I’m sorry to disappoint you, but there’s no single or simple answer to the question of how often to publish posts on your blog.

According to the Marketing Insider Group, a publishing schedule of two to four times per week provides the highest traffic and conversion opportunity. Whereas Hubspot says it takes small blogs three to four times a week to build organic traffic.

In my early days of blogging, I only had one website. I could publish a new post every other day and still have enough time to effectively promote each one. But as soon as I launched my second blog, something had to give. I could either struggle to maintain the same volume of posts and accept that they’d be of lower quality or reduce my posting frequency. It was an easy decision, and I can still build my audience by only posting once per week.

These days, Google algorithms look for longer posts. That also makes it harder for the average blogger to produce content several times per week.

Avoid Abandoning Your Blog

My blogs are an integral part of my writing activity. But if you’re building a brand around your coaching, teaching, or book content, it’s all too easy to abandon your blog writing altogether because of time constraints and conflicting priorities.

The frequency of your blog posting schedule depends on your business goals. If you’re a one-person band, running a small business, or trying to build your online empire, blogging is just one of the essential elements on your weekly task list. However, if you are blogging a book, publishing posts frequently and consistently is a priority. Doing so attracts an audience and builds a platform.

Your online presence is essential. You can build it by creating a consistent supply of blog posts to build awareness. But how much time do you have each month to produce posts? Only you can answer that question.

The Once a Month Strategy

If you’re new to blogging, don’t set a blogging frequency you’re unable to maintain long term. It’s much better to start slow and ramp up, rather than failing and giving up entirely or churning out poor quality articles.

Periodic and consistent content is better than no content. Thus, if you can only blog once per month, that approach can still be successful.

Start with an achievable target of once a month. This way, you get a sense of achievement and accomplishment rather than feeling like you’re a failure for not meeting your goals.

Give yourself permission to establish and maintain a monthly schedule. Then create a compelling, informative, inspirational, and educational blog post that delivers value to your audience. And use all your social or email outlets to promote it to your audience.

Consistently Sharing Posts is Important, Too

Develop a sharing strategy around your monthly blogging schedule that allows you to get as much mileage out of each post as possible. Your sharing strategy should include:

• Promoting each post in your newsletter or via email.
• Sharing it on Facebook (once), Twitter (multiple times), and Pinterest (on all the relevant boards and group boards).
• Finding other recent blog posts covering the same topics and leaving a meaningful comment that presents a point of view or opinion covered in your blog post. Also, add a link to your blog post.
• Participating in online communities where your article can be shared.

Bear in mind that if you decide to blog more frequently than once per month, you’ll need to duplicate each of these sharing activities after each post goes live.

Commit to Your Blog

Blogging takes commitment. That’s why it’s no surprise that so many blogs are short-lived. Be realistic about your commitment to blogging consistently, and focus on delivering quality content to your audience rather than bombarding them with quantity.

How successful have you been in establishing a consistent blogging schedule, and what challenges have you faced? Tell me in a comment below. Also, please, share this post with your blogging network to inspire them to find a publishing schedule that works for them.

About the Author

Jay Artale abandoned her corporate career to become a digital nomad and full-time writer. She’s an avid blogger and a nonfiction author helping travel writers and travel bloggers achieve their self-publishing goals. Join her at Birds of a Feather Press where she shares tips, advice, and inspiration to writers with an independent spirit.

Photo courtesy of 200degrees .