I know why you became a blogger: Your passion and sense of purpose inspired you to blog. Indeed, each time you put your fingers on the keyboard, you have the opportunity to make a positive and meaningful difference in the world with your words. However, you can transform more lives if you publish your words on a blog than in a book. If you produce both—if you blog a book—your ability to author change grows tremendously.
I started blogging in 2006. I blogged my first book in 2010, and I have written at least five books intentionally on my blog—post by post—and created three “booked” blogs out of repurposed blog posts since then. (I’m about to start on a fourth booked blog.)
I reach more people with my blog every day than I do with my books. Many of my books are Amazon bestsellers. However, that doesn’t mean they sell hundreds or thousands of copies per day. I’m lucky if they sell a few thousand per year.
On the other hand, my blogs get read by hundreds of people per day and thousands of people per month. Not only that, my blog readers tell me how much my posts mean to them and how my words help transform their lives.
Bloggers Make a Difference
Without a blog, it’s hard for your potential readers to find you. Even if you have a website, without a blog it will sit in cyberspace like a brochure…doing nothing to help your message get heard. Add a blog to your site, and you have a greater ability to become a change agent, inspire change and create movements.
A blog provides the perfect way to reach your target audience and to deliver your inspirational or informational message. The more often and the more regularly you publish your posts, the more discoverable your site becomes. When you publish posts on your blog consistently, the site will rise in the Google search engine results pages (SERPs), which will make your work more easily found by those who need the salve you have to offer for their wounds or the prescription you have to ease their pain.
As your blog gain discoverability and readers, your posts will get shared across a variety of social networks. (Of course, you also need to share them and include a way for readers to easily share the posts.) This increases the reach of your message, which means you can transform more people with your words.
Additionally, as you gain visibility and reach, you gain authority. With that comes influence. Readers begin to know like and trust you and what you write, and they, therefore, become more apt to do what you say. That means when you suggest a way to transform their lives or the world, they are more likely to adopt your changes or become part of your movement.
Change Agents Blog Books
I’m not belittling the need for a book; bloggers and change agents need books as well as blogs.
Becoming an author helps you reach additional readers with your message of transformation—those who prefer books or who only read books.
But many change agents (and aspiring authors) feel overwhelmed by the process of writing a book. The project feels so big and long. That’s where blogging a book comes in. It’s an easy and efficient way to write, publish and promote your book—and your message—all at the same time…post by post.
Plus, when you blog a book, you complete your manuscript while you build an author platform. That means you create a built-in readership for your book(s) as well as for your blog. You complete the job of promotion while you write your book, and you don’t have to work any harder or longer to complete this task.
Become a Change Agent
If you don’t think you are a change agent, think again. Everyone who wants to blog or wants to write a book can author change. Every time your posts help readers improve their personal or professional lives, you become an author of change.
And if it is your passion and purpose to make a positive and meaningful difference in the world, there is nowhere better way to do so than with a blog and a blogged book.