I’ve heard it said that content is king. I’ve also heard it said that content is key. The two sentences mean the same thing. If you want to produce a blog people will read–one that will generate traffic and get the attention of a publisher sometime down the road (or simply gain you readers when you self-publish your book), you must produce good content and lots of it. No other way exists.
Sure you need to promote that blog. Sure you need to write about a topic people want to read about. Sure you need to have a unique angle on your topic, especially if your blog has a lot of competition.
When it’s all said and done, though, great content draws readers. Period.
Here’s a story that speaks to this very fact. In fact, this guy, Tucker Max, a best-selling author and a blogger, says, “content is key.” Now, I have no interest in his subject matter, but other people do–and so did a publisher. Read the story here.