How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

  • Home
  • About
    • Vote This Blog One of Writer’s Digest’s Annual 101 Best Internet Sites for Writers
    • Resources for Nonfiction Authors and Bloggers
    • Privacy Policy
    • Terms of Service
  • The BOOK!
    • Table of Contents
    • Page One
    • NEW! Revised and Expanded–2nd Edition–of How to Blog a Book
    • How to Blog a Book (Revised and Expanded Edition) BLOG TOUR
    • Previous Virtual BookTours
  • Services
    • Blog Services
    • Coaching
      • Blog and Blog-to-Book Coaching
      • Author Coaching
      • Writing and Book Coaching
  • Courses
    • The Productive Writer Course
    • Inspired Creator Community
    • High-Performance Writer Group Coaching Program
    • Turn Your Blog Into a Book Production Machine
    • Build a Business Around Your Blog
    • How to Blog a Book Audio Course
    • How to Blog a Book eCourse
    • How to Blog a Book Audio Recording
  • Contact

March 6, 2014 by Nina Amir 1 Comment

Develop an Audience Strategy for Your Blog and Blogged Book

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

audience and content strategy for bloggersAs you set out to blog your book, or even to create a blog to promote yourself as an author or to build a business around your book, answer one primary question: Why?

If you want your book or your blog—or your business—to succeed, the answer to this question should have little to do with you. Instead, it should have everything to do with your audience, or your potential readers.

The Organizing Principle

During New Media Expo in Las Vegas in January, consumer behavior specialist Tom Webster explained that every blog needs an organizing principle. “That principle is not about a ‘what’ but about a ‘why,’” he said.

That means you must figure out the reason people would read your blog or your book.

I’ve always stressed that before you begin blogging or writing a book, you have to know your market. That also means knowing your ideal reader. However, a book, or a blog, could have several markets. According to Webster, “You might have several groups with different ‘whys’ but somewhere there is a joint ‘why.’”

You have to find the place where all the segments of your potential audience converge and determine the reason they would want to read your blog or your book, or, ultimately, to purchase anything from you. “You have to know why people buy or don’t buy your brand,” Webster said.

As an author and a blogger, you are a brand.

Your Content Strategy

There’s lots of talk in the blogosphere about content strategy. Bloggers and those who sell anything online, including coaches, authors and speakers, don’t like to talk about internet marketing anymore; instead they talk about content marketing. If you want to sell something—even a book—from your blog, you are supposed to have a “content strategy.”

Kristina Halvorson, the author of Content Strategy for the Web and the founder of the Confab content strategy conference defines content strategy a “planning for the creation, delivery, and governance of useful, usable content.”

Indeed, every blog and blogger needs a content strategy. And that strategy must focus on the ‘why.’ Why would anyone want to read your blog? Why would anyone want to buy (i.e. read) your book? Why would anyone want to purchase your products and services?

Your Audience Strategy

Your content strategy must reflect your audience strategy. “Audience strategy supersedes content strategy,” said Webster. This is how you plan to target that audience, how you plan to answer the “why” for them in everything you do, including through the content you produce. And your content strategy must be “audience focused” rather than “buyer focused.”

Stop putting your attention simply on getting your ideal readers or customers to purchase. Instead, to accomplish this end goal, Webster suggested first focusing on the values, beliefs, attitudes, personality, interests, needs, wants, and desires of the people in your audience—your ideal readers and customers. Then, he said, plan for “the creation, delivery and governance of exceptional” audience-driven content that does one of three things:

  • Challenges your readers
  • Entertains you readers
  • Is based upon your expertise, and, therefore, showcases your authority in a subject area

If you do this while addressing the “why,” you’ll gain more readers—potential buyers—each time you publish a post.

Image credit: kovaleff / 123RF Stock Photo

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

Filed Under: Building a Better Blog Tagged With: audience, audience strategy, branding, content plan, content strategy, market

Trackbacks

  1. How to Become an Authorpreneur Blogging a Book says:
    March 17, 2014 at 11:23 am

    […] and their book prior to it being published so they create a built in readership for the book, blogging a book solves that problem. As they blog—write—the book, they create platform. That means they create a higher likelihood […]

Leave a Reply

Your email address will not be published. Required fields are marked *

About Nina Amir

Nina Amir, the Inspiration to Creation Coach, inspires writers to create published products and careers as authors as well as to achieve their goals and fulfill their purpose and potential.

Read More . . .

Follow Me!

Follow Us on FacebookFollow Us on Google+Follow Us on TwitterFollow Us on LinkedInFollow Us on PinterestFollow Us on YouTubeFollow Us on SkypeFollow Us on RSSFollow Us on E-mail

As Seen On:

social proof2

How to turn your blog into a book

Amazon.com
Barnesandnoble.com
IndieBound.com
WritersDigestShop.com

Create a Successful Author Website!

Book. Books and laptopPurchase a copy of my eBook!

Bestselling authors like Michael Hyatt and Joanna Penn use Scrivener and endorse this course! I tried Learn Scrivener Fast, too, and found it a quick, easy way to learn the Scrivener writing technology. Plus, you can use it to produce produce ebooks!
Click here to find out more!

250x250

bluehost

Writer's Digest: 2013 Best Writing Websites (2013)
This website has been awarded a Best Writing Website.
Sponsored by Writer's Digest, Writer's Market,
Writer's Digest University & Writer's Digest Shop.

TFOI Badge

Popular Posts

  • Are You Blogging a Book? List it here!
  • Can You Publish Blogged Material As a Kindle Ebook?
  • Darren Rowse on Book Deals and Discovery in the Blogosphere
  • 4 Ways Digital Marketing Helps You Blog A Book
  • Selling Your Ebook on Your Own Website vs. Amazon

Search

Categories

Archives

Copyright © Nina Amir 2023

»
«
Powered by Conversion Insights: Boost your online revenue.  
Are you a productive, semi-productive or unproductive writer? Take My Quiz To Find Out!
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.