Now that you’ve decided to blog a book, you’ve got some decisions to make. First, you must choose a topic. While this step seems pretty obvious, there’s more to it than meets the eye. You can choose just any old topic and start writing. Or you can choose a topic that will attract readers.
Of course, you can also choose a topic that interests you and that will attract readers. That’s really what you want to do. In fact, you want to choose a topic you feel passionate about since you’ll be writing about this topic for a while. You don’t want to choose a topic you’ll dread blogging about each day. You want posting blogs to feel fun and interesting. You want your subject to motivate you to post.
Knowing something about your topic helps, but you can research your topic as you write. You blogged book will have to contain expert information, though, so be certain the information is available. Many people who write books do research to complete their manuscripts. The same holds true for a blogged book. You can become the expert on your topic if you are willing to put in the time and effort.
If your topic meets those four criteria—it interests you, it interests a lot of people, you feel passionate about it, and you can find information about it—your blogged book will meet with at least some degree of success.
At this point, you might want to check with some of the blog archives, like Technorati.com, or simply Google blogs on your topic to see what other blogs exist on your topic. Then choose a unique angle for your blog. You want your blog to stand out from the crowd of other bloggers writing on your subject. The fact that you are blogging a book on the subject will make you stand out to some extent already, but you’ll need a bit more of a hook than that. So, consider what others are writing about and choose an angle that works for you.
In a later post, we will discuss in further depth how to analyze the competition in your subject area.