If you are writing any kind of book that inspires people to do something, you might want to create a community of some sort around your blog and your blogged book. This can serve as a great promotional tool for both your book and your book-related business if, for example, your blogged book asks readers to create change or to become change agents on a personal, professional or global basis. The members of the community you build not only will purchase your book but also your products and services and, possibly more important to you, go out and create the change you desire.
How can you create such a community? Of course, the first way is with your blog and blogged book. By posting frequently and consistently on your topic and engaging your readers, you build community. As you see your readership growing and you find more and more of them commenting on your posts, this indicates a growing community.
More ways exist to build community, though. Here are four:
- Attach a forum to your blog: Your community members may like to have a place to go and chat with each other and to ask questions and have them answered. Forums can become problematic if you don’t care for them; they tend to get overtaken by spammers.
- Create a Facebook group or page or a LinkedIn group: In these places, you community can grow and thrive, especially if you leave these open (not private). They can chat, share, ask questions, etc.
- Create a membership site: This is a way to monetize your site and build community. Charge a nominal fee to become a member; provide information products, a private forum, etc.
- Go offline: Create opportunities to develop community face-to-face. Meetup.com groups are a super way to do this. You can actually have other people head some up for you in other areas of the country, for example. Or hold retreats or workshops. Maybe start with teleseminars (online) and build up to this.
Are you blogging a book about change? Consider attending the San Francisco Writing for Change Conference on 9/15/12. I’ll be there speaking on two panels!
Or…do you want to learn more about becoming an Author of Change? Fill out the form below, and I’ll send you more information very soon.
Photo courtesy of Ohmega1982