How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

  • Home
  • About
    • Vote This Blog One of Writer’s Digest’s Annual 101 Best Internet Sites for Writers
    • Resources for Nonfiction Authors and Bloggers
    • Privacy Policy
    • Terms of Service
  • The BOOK!
    • Table of Contents
    • Page One
    • NEW! Revised and Expanded–2nd Edition–of How to Blog a Book
    • How to Blog a Book (Revised and Expanded Edition) BLOG TOUR
    • Previous Virtual BookTours
  • Services
    • Blog Services
    • Coaching
      • Blog and Blog-to-Book Coaching
      • Author Coaching
      • Writing and Book Coaching
  • Courses
    • The Productive Writer Course
    • Inspired Creator Community
    • High-Performance Writer Group Coaching Program
    • Turn Your Blog Into a Book Production Machine
    • Build a Business Around Your Blog
    • How to Blog a Book Audio Course
    • How to Blog a Book eCourse
    • How to Blog a Book Audio Recording
  • Contact

April 24, 2018 by Nina Amir 1 Comment

How to Use Photos and Videos to Improve Your SEO

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

photo and video blog posts

How do I use photos and videos effectively? Answering that question has become a constant conversation in the blogosphere and online marketing world. That’s why today we are discussing the same subject.  Freelance writer and ghostwriter Dan Kenitz (@buildwithwords) offers some practical and doable tips for writers, authors, and bloggers who want to add images and video to their site…but are afraid of techy terms like “SEO.”

As a writer, you might think your words alone can attract a large audience for your blog, book, or blogged book. But that doesn’t mean it’s the only way to build a platform consisting of readers.

Photos and videos have never been more relevant for optimizing your posts for search engines. But using visuals to attract readers requires more than putting up new videos and photos; it requires using at least a few of the best practices for incorporating photo and video SEO or search engine optimization onto your blog.

If SEO seem too techy for you, here are a few tips to help you use photos and videos effectively.

Photos and videos have never been more relevant for optimizing your posts for search engines.

Click To Tweet

Photos

“A picture says a thousand words.” Well, it should—especially when it comes to your relevance in the search engines. Thanks to modern image searching, every new visual element you incorporate is an opportunity to get your posts noticed. Here are a few ways to take advantage of that fact:

  • Make your visuals relevant. A relevant visual element that shares your posts keyword or keyword phrase—surrounded by a discussion of that same topic—suggests to search engines that your subject is relevant to that search term.
  • Practice good royalty habits. That is, don’t steal images. Use royalty-free photos from sites like, appropriately enough, com. Better yet, include your photographs and visual elements so your visuals are entirely unique.
  • Don’t skip the steps when uploading. When you upload an image or video to WordPress, you’re asked to enter a file name and “alt text.” Don’t ignore these steps! Each one represents a chance to optimize your image. While naming your photo “keyword.jpg” isn’t necessarily going to make you a superstar overnight, it is a better habit for your long-term SEO prospects.

Videos

When you upload a video to accompany a blog post, SEO is often the last thing on your mind. You merely want to add value and context to the subject at hand.

But you can boost your chances of placing well in search engine listings if you are careful and remember the following:

  • When you upload a video, use a descriptive title. “My Video 1” is not going to have the same impact as “How to Grow Your Own Herb Garden at Home.”
  • Research what people are looking for in search engines before you upload a new video. You might use YouTube’s autosuggest feature to find out what kind of keywords are associated with videos in your genre.
  • Make effective use of tags. Just as you might tag a social media post to increase its exposure, make sure you increase the relevance of your video within its genre by including descriptive and relevant tags. Don’t over-do it or use a bunch of random tags that you choose for their popularity alone.
You don’t have to rely solely on your writing to attract an audience for your book or blog.

Click To Tweet

There’s no reason that you have to rely solely on your writing to attract an audience for your book or blog. Utilizing the tips above, you can expand your potential audience while incorporating useful add-ons for the posts you create for your website or as part of your blogged book. Doing so will grow your audience and, ultimately, lead to more readers.

How are you using photos and videos on your site? Tell me about it in a comment below.

About the Author

Dan Kenitz is a freelance writer and ghostwriter from Wisconsin who helps individuals and companies build their brands through valuable content. www.empirewriter.com

Image copyright: georgejmclittle/123RF.com

 

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

Filed Under: Success Strategies Tagged With: blogging, blogging a book, images, photos, SEO, videos, writing

Comments

  1. L. M. Lacee says

    April 26, 2018 at 10:11 pm

    Excellent read Dan, love seeing photos and videos but seeing they can be used this way in SEO is quite smart.

    I must admit I do forget the ALT tabs often so thank you fro the wake up call…

Leave a Reply

Your email address will not be published. Required fields are marked *

About Nina Amir

Nina Amir, the Inspiration to Creation Coach, inspires writers to create published products and careers as authors as well as to achieve their goals and fulfill their purpose and potential.

Read More . . .

Follow Me!

Follow Us on FacebookFollow Us on Google+Follow Us on TwitterFollow Us on LinkedInFollow Us on PinterestFollow Us on YouTubeFollow Us on SkypeFollow Us on RSSFollow Us on E-mail

As Seen On:

social proof2

How to turn your blog into a book

Amazon.com
Barnesandnoble.com
IndieBound.com
WritersDigestShop.com

Create a Successful Author Website!

Book. Books and laptopPurchase a copy of my eBook!

Bestselling authors like Michael Hyatt and Joanna Penn use Scrivener and endorse this course! I tried Learn Scrivener Fast, too, and found it a quick, easy way to learn the Scrivener writing technology. Plus, you can use it to produce produce ebooks!
Click here to find out more!

250x250

bluehost

Writer's Digest: 2013 Best Writing Websites (2013)
This website has been awarded a Best Writing Website.
Sponsored by Writer's Digest, Writer's Market,
Writer's Digest University & Writer's Digest Shop.

TFOI Badge

Popular Posts

  • Are You Blogging a Book? List it here!
  • Can You Publish Blogged Material As a Kindle Ebook?
  • Darren Rowse on Book Deals and Discovery in the Blogosphere
  • 4 Ways Digital Marketing Helps You Blog A Book
  • Selling Your Ebook on Your Own Website vs. Amazon

Search

Categories

Archives

Copyright © Nina Amir 2023

»
«
Powered by Conversion Insights: Boost your online revenue.  
Are you a productive, semi-productive or unproductive writer? Take My Quiz To Find Out!
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.