Whether you are an aspiring author or published author or simply a blogger, discoverability remains the watchword. That means you have to find ways to make yourself and your work easily found on the Internet. How do you do that?
Lot’s of exerts have written articles and blog posts about how to improve discoverability or spoken about this topic during podcasts or radio interviews. So what new can I add to the conversation?
I actually have a practical, goal-achievement tip to offer. In The Success Principles (TM), Jack Canfield relates the story of how he sought the advice of a teacher who told him, “If you would go every day to a very large tree and take five swings at it with a very sharp ax, eventually, no matter how large the tree, it would have to come down.” Jack and his partner, Mark Victor Hansen, took that lesson and began doing five specific things every day to move themselves closer to completing their goal of making Chicken Soup for the Soul a #1 New York Times Best Seller. For example, each day they would promote their book by:
- doing five radio interviews
- sending five copies to editors to review
- making five phone calls to network marketing companies
- giving five free copies to celebrities
- sending five press releases
They did this for two entire years and ended up selling over eight million copies of their book. They and their book became highly visible, highly discoverable.
In the same way, if you want yourself, your blog and your book to become discoverable on line, you must show up daily. But show up more than once. Use Jack Canfield’s Rule of Five. Do five things daily to make yourself discoverable.
Here are my suggestions for how to show up.
- Write a blog post—This is the best thing you can do because it’s filled with keywords that can be cataloged by Google. and anyone who knows me knows the number one thing I tell everyone to do to become more discoverable is to blog often and consistently—2-7 times a week for the first year of your blog.
- Share the link to that blog post on all your social networks—especially on Google Plus, if you can, since it get’s cataloged really well and shows up on search engines.
- Say something or share something on a social network—Create a short Vine video or take a photo with Intstagram, comment on a blog post or on someone’s FB status, answer a question in a group or forum…be visible somewhere. I don’t think anyone cares much about what you ate for lunch, but I’m always amazed at the engagement I get when I post photos of the fresh squeezed grapefruit juice made with fruit from my trees, for example. Your readers want to know who you are.
- Share someone else’s information—It’s important not to just toot your own horn. Find great information provided by others, and send that out to your friends and followers.
- Check trending topics—So many things happen in the world that can provide fodder for posts, status updates, comments, or shared information. Be on top of the news to become part of the news.
Putting action plans like the Rule of Five to use in your life will get you discovered on the Internet much faster than most other tips and tools. It will also help you get your book blogged and go from aspiring author to published author.