Another way to publicize your blogged book or blog involves commenting on other bloggers’ posts. You know how you love it when readers leave comments on your blog posts, now it’s time to do the same.
Go out and read other blogs that have related content. These are the blogs you identified as complementary or competing blogs. If you found books that were competing or complementary books, see if the authors of those books also have blogs. Read their posts on a consistent basis and leave comments.
Do not spam these bloggers, however. By this I mean, don’t simply leave links to your blog in the comment box. Actually say something worthwhile. Leave useful information. Tell the blogger what great information they have provided, and then piggy back on their information with superb information of your own. The link to your blogged book will appear automatically if you opt to have your name linked back to your blogged book.
Don’t ever opt for an anonymous comment. Always opt to have your website or blog address used in conjunction with your name. Then when your name appears with your comment, readers can click on your name and be taken directly to your blog.
Not only do all these links increase traffic to your blog, they also increase your Google ranking. The more often you leave comments, the more chances you have of getting blog readers from other popular blogs to come check out what you are writing and the higher up your SERPs.
I know reading other blogs and commenting can be time consuming. One way to handle this in a time-effective manner involves using Google Alerts. You can also subscribe to the blogs you find most relevant to your subject.