Simple Ways to Add a “Call to Action” to Blog Posts

Today’s guest post is written by my colleague, Dana Lynn Smith, The Savvy Book Marketer.

Getting traffic to your blog can be a challenge, so it’s important to keep people on your site and engaged for as long as possible, and encourage them to come back again.

Think about this – after someone reads a post on your blog, what do they do next? Do they continue poking around your site, looking for something else of interest? Do they quickly move on to another site? Do they ever return to your site?

Why not tell your readers exactly what you want them to do? It’s easy to add a “call to action” to the end of some of your blog posts. Here are some ideas:

• Learn more about . . .  in this article. (link to another of your posts on this topic)

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• If you enjoyed this article, I think you’ll find my other articles on this topic to be helpful. (link to a page listing all of your articles on this topic)

• Want to hear the rest of the story? Grab your copy of NOVEL-TITLE for only $2.99 on Kindle.

• For an in-depth look at  . . . check out my book, BOOK-TITLE.

• Watch for my upcoming article series, . . ., and be sure to subscribe to this blog so you won’t miss a post.

• Don’t forget to subscribe to my newsletter and get your free report, . . .

I recommend using just one call to action per blog post, and using this strategy only on selected posts. It’s also a good idea to vary the content of the call to action. You may want to put the call to action in italic or a different font, to make it clear that it’s not part of the article. And be sure to provide some kind of link for people to click on and take action.

About the Author

Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, author training programs, blog, newsletter, and private coaching. Get her free report, Create a Book Marketing Plan that Sells Books at http://www.CreateYourBookMarketingPlan.com.

Photo courtesy of nuttakit

Here’s my call to action!