Every day, at least one–if not more–book bloggers have the same moment of panic. Maybe you’ve had it, too.Let me describe the scenario for you. You have a dream of becoming an author, but you know no one will purchase your book unless you begin promoting that book right away–from the first moment you start […]
Why Readers Matter More than Buyers
In the world of publishing, we talk a lot about selling books. We obsess over promotion and marketing and how to ensure our books sell once they are released. Once published, we turn our focus to how many sales went through registers each week according to Neilson Bookscan (which tracks most bookstore, online, and other […]