If you want to make a positive and meaningful difference in the world, you need a blog. Not only that, you should write a book. With a blog and a book, you can transform many lives every day.
I’ve been blogging since 2006. I’ve had as many as five blogs at one time. I started blogging my first book in 2010 right here on this site. Since then, I’ve blogged at least five books (and I’ve created three booked blogs).
Here’s what I discovered in the process: I reach more people with my blog every day than I do with my books.
Most of my books are bestsellers. However, that doesn’t mean they sell hundreds or thousands of copies per day. I’m lucky if they sell a few thousand per year.
On the other hand, my blogs get read by hundreds of people per day. Not only that, I hear from more of my blog readers than my book readers. And they tell me how much my posts mean to them and how my words have helped transform their lives.
Why Change Agents Must Blog
If you want to make a difference in the world as a writer, the one thing you must do is blog. A blog provides the perfect way to reach your target audience and to deliver your inspirational or informational message.
And the more often and the more regularly you publish your posts, the more discoverable you site will become. It will rise in the Google search engine results pages (SERPs), which will make your work more easily found by those who need the salve you have to offer for their wounds or the prescription for their pain.
Without a blog, you have no good way to be found by your potential readers (or customers and clients). Even if you have a website, it will sit in cyberspace like a brochure…doing nothing to help your message get heard. Yes, you can share what you have to say on social networks, but you can only do so in short bursts—just 140 characters on Twitter, for example. And when you send people back to your site, they won’t stay long because you will have provided no valuable content for them to read.
To change lives or the world, you must share your words—your message. To do that, you need a blog.
Why Change Agents Must Blog Books
I’m not belittling the need for a book, however. You do, indeed, want to write a book. A book gives you credibility and clout. Becoming an author helps you reach another audience with your message of transformation—those who prefer books or who only read books.
But many change agents (and aspiring authors) feel overwhelmed by the process of writing a book. It feels so BIG and LONG, especially when they are in the midst of building a community of people who want to take up their cause. That’s where blogging a book comes in. It’s an easy and efficient way to write, publish and promote your book—and your message—all at the same time…post by post.
And here’s the great thing about blogging a book: You not only get the book written, you build up your blog readership at the same time. That means double the readers for your work, twice the amount of people hearing your inspiring message, more people whose lives you transform.
And you don’t have to work any harder or longer.
Keep Inspiring Change
When you finish done blogging the book, you keep on blogging. You keep on inspiring change on you blog post by post. You blog about the book. You blog about the subject of you book. You blog a new book…and another and another.
Your blog remains the main station from where you broadcast to all your satellites—your social networks—the meaningful and positive message you have about changing the world or individual lives. And those who seek that transformation will follow your links back to your site and stick around to delve deeper into the well of your knowledge and inspiration.
That’s why you should blog and blog a book. And if you don’t think you are a change agent, think again. Everyone who wants to blog or wants to write a book can author change. Yes…you are an author of change. Every time your posts help readers improve their personal or professional lives, you author change.
And there is nowhere better to do that than on a blog and with a blogged book.
Get your copy of the NEW revised and expanded edition of How to Blog a Book today!