With so many social networks to use, you may think you can skip Instagram. Think again. More and more often, agents and publishers are looking at Instagram followings as they evaluate bloggers’ and aspiring authors’ platforms.
More than 300 million people use this social network on a monthly basis. That means your presence on this social network can drive more traffic to your blog.
I know. Instagram seems silly. It’s just a bunch of photos. Or is it?
What is Instagram?
Primarily, users of Instagram share photos. Followers comment or like the photos.
You take the photos with your smartphone and post them to the site with a handy and easy-to-use phone app.
While you could take a professional approach to Instagram and only post photos related to the subject of your blog or book, there is another way to use this site. While you show your professional side, or expertise, on your blog, in your books, and on most social networks, use Instagram in a personal manner. It’s a great way to show your readers, followers, and potential book buyers your your life without giving away too many details.
For example, take photos with your phone when you are painting your living room, going for a bike ride, or washing your dog…or doing just about anything. Post them to Instagram. Gain followers by providing a window into your life.
But don’t stop there. Also show the professional side. Take photos of your speaking engagements, meetings with influencers, or the arrival of your latest book.
Or share quotes from your favorite authority—you! Share excerpts from your books or blog posts. You can easily do this using the Instaquote app on your smartphone. Share the link to your site or post in a comment.
Follow other like-minded users of Instagram. Like or comment on their photos.
Pretty simply, right?
Easy Sharing Across Other Social Networks
And here’s the best part of using Instagram: Each time you post a photo or graphic image using Instagram, you can do so not just on Instagram but also on Facebook and Twitter. Instagram offers this option, which means you get more content marketing for your effort—and all with a few clicks on your phone.
If I’m looking for something to post on Twitter or Facebook—something visual, I turn to Instagram (or Instaquote).
I’m always looking for ways to share content across more than one social network with one click. Instagram is an awesome tool for accomplishing this task. And I use Instaquote often as well.
Instagram Management Tools
If you’d like to discover ways to manage your Instagram account more effectively, check out these four tools:
Give Instagram a try. Leave me a comment to let me know how you like it.