How to Blog a Book

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October 11, 2012 by Nina Amir 8 Comments

What’s the Difference Between a Blogged Book and a Booked Blog?

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What is a booked blog?I must have described the difference between blogging a book and booking a blog here on this blog at least 100 times. I’ve done the same on the phone with prospective clients countless times. I do it every time I speak to an audience. Yet, I can find no blog post here on this blog to which I can link other posts or point those in need of a definition. My bad.

So, today’s post will be short and simple: two definitions that are necessary, since blogging a book is inherently different from booking a blog.

Here we go.

Booked Blog

A book consisting of  “recycle or repurposed” existing blog posts that were not initially written for the purpose of inclusion in a book; this is the reverse process of blogging a book. Bloggers who have been blogging for any length of time with no intention of writing a book and later decide they do, indeed, want to turn their blog content into a book (or many books) book their blogs. The majority of blog-to-book success stories come from bloggers discovered by publishers because of their successful blogs. They then  mined a year or several years of blog posts for those that would best make a book. Sometimes bloggers just toss a bunch of posts into a manuscript with no thought to a content plan of any type.  Author and book designer Joel Friedlander coined the term “booking a blog.”

Blogged Book

A book containing a manuscript first written and published on a blog. When you blog a book, you pre-plan the content of a book and then write and publish it post by post on a blog on the internet. This is a deliberate blogging process, not an afterthought of blogging. You produce a detailed content plan that results in the first draft of a manuscript as you write and publish blog posts. The goal is to finish the first draft of your book on the blog while you build a fan base, or author platform, so you can successfully land a traditional publishing deal, produce a completed digital or printed book, sell self-published or traditionally published books, build authority or expert status, and boost  your business with both your blog and book.

I hope that clears things up for everyone, like the person who told my new coaching client she couldn’t blog her book because it wasn’t yet written. Huh? The point of blogging a book revolves around blogging it from scratch on your blog post by post form beginning to end (with just a bit of content left out to entice readers and publishers, which is where that content plan comes in).


Would you like to blog a book or book a blog?
Go from BLOGGER to AUTHOR in 2013!

Blog-to-Book Coaching Groups forming NOW for November-December.

Give yourself the gift of YOUR OWN PUBLISHED book
this holiday season.
Reserve your spot now by clicking here.

Space limited to 5.

If you live in N. California, consider attending this one-time-only small group workshop in the Santa Cruz Mountains on How to Blog Your Way to a Book Deal on October 27. Space limited to 10; only 5 spots left as of 10/11.

Photo courtesy of © Nesrin Öz | Dreamstime.com

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Filed Under: Booking a Blog (Repurposing Content into a Book), Terminology Tagged With: blog-to-book, blogged book, booked blog, existing blog content, repurpposed blog content

Comments

  1. gharkness says

    October 12, 2012 at 1:37 pm

    I was afraid to do this (make a book out of my published blog posts) because I heard somewhere that Amazon would check for same content and disallow it. This is not so?

  2. Nina says

    October 23, 2012 at 11:39 pm

    Amazon is fine with blogged content. They may put a hold on your blogged book while they confirm that the content is yours. If it is yours, it will go through. I’ve spoken with a rep there.

  3. Teeny Bikini says

    November 23, 2012 at 4:03 pm

    Yes, yes, yes it does! Wow. I am having so much fun learning all of this new stuff that I need to know and didn’t know before. So I am doing a booked blog now, but my next is better suited to blogged book, in my opinion – because as I am writing it, people seem to enjoy the content – so I thought I’d throw ’em in a book, but I do need to deal with the little matter of the manuscript first. Or maybe just write one book at a time… 🙂 You’ve got me excited again. I needed a little inspiration tonight to finish a blog. THANK YOU! I will be back. Gotta snag that book. Right? 🙂 Cheers.

  4. Nina says

    November 23, 2012 at 6:23 pm

    Glad to hear you are going to both book a blog and blog a book! Good luck and thanks for all the comments, Teeny Bikini!

Trackbacks

  1. Blogger Writes and Self-Publishes Book Based on Blog says:
    October 30, 2012 at 1:21 am

    […] on Blog October 30, 2012 By Nina Leave a Comment While the majority of blog to book deals are booked blogs, not blogged books, some successful bloggers actually choose not to repurpose their content into a […]

  2. Can You Publish Blogged Material As a Kindle Ebook? says:
    November 6, 2012 at 12:32 am

    […] Part of her manuscript had previously appeared on her blog. In other words, her book is partially a booked blog. Much to her dismay, her book was not immediately approved. Instead, she received an email telling […]

  3. How Blogging a Book Provides You with a Continous Flow of Blog Posts says:
    December 4, 2012 at 12:25 pm

    […] bits that you write and publish on your blog. Instead of blogging aimlessly and then going back and booking your blog, prior to beginning to write your book you develop a content plan that determines the content you […]

  4. Conduct a Competitive Review to Find Ways to Rise Above Top Blogs says:
    February 28, 2013 at 3:44 pm

    […] all, while you are blogging your book and they probably are not, their successful blog may well be booked one day—if it hasn’t been already. You want to spy on them! See what they are doing well or […]

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Nina Amir, the Inspiration to Creation Coach, inspires writers to create published products and careers as authors as well as to achieve their goals and fulfill their purpose and potential.

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