Just about every week I get a call from a blogger who wants to know how to increase blog readership. When I visit the blog, I discover the same problem: The blogger has not provided a way for readers to share blog posts.
Shared Posts Equate to More Readers
It’s important to get readers to your blog, but it’s even more important to give them a way to tell others about what they read once they get there. That means you must allow them to share blog post immediately after they finish reading them. Make it easy for readers to be able to share your posts.
When they do so, more readers show up—the ones with whom they shared your posts. Each time they share a link to one of your blog posts, you increase the chances of gaining new readers.
Using Social Share Buttons
Allow quick and easy sharing of your blog posts by installing a plugin that places social share buttons at the bottom (or top) of ever blog post. When readers finish a blog post, they simply click on the buttons they want to use to share to their preferred social networks, like Twitter, Facebook or Google Plus. They can even share to multiple sites.
In this manner, they tell their followers on these social networks that they have read something they enjoyed, found interesting or felt important enough to share. They encourage those they know to read your work—your blogged book or posts related to your book. In this way your blog post reaches a whole new set of potential readers. Hopefully, they click on the link and show up on your blog to read the post or your blogged book.
The Value of Followers
If your blog also features buttons that allow them to follow you on social networks, you might gain some followers as well as readers. They can then find your posts on the networks as you share them. This increases your readership dramatically. Hopefully, these readers also subscribe to your blog if you provide an easy way from them to do so right on your site.
Finding Social Share Plugins
It’s easy to find social share plugins for WordPress.org blogs. Go to the plugin tab and click on “add new.” Type in “social share” and search. You will find many to choose from and to try. Test them out. Delete the ones you decide you don’t like.