A few weeks ago I offered discounted strategy sessions on blogging books and blogging in general. Just about half of the aspiring or published authors and bloggers I spoke with wanted to know how to attract more readers to their blogs. When I took a look at their sites I inevitably discovered the same problem: Visitors—potential readers—couldn’t quickly or easily determine what these blogs or blogged books were about.
When a potential reader or subscriber shows up for the first time on your blog, they don’t want to struggle to figure out what you are writing about. They want to “get it” immediately. If they don’t, or if they feel confused, they will immediately go away. You don’t want that to happen.
How to Attract Readers
If you want to attract readers, you must be sure:
- Your blog (or blogged book title) clearly indicates the focus of your blog or the subject matter you cover.
- The tagline, which can serve as the subtitle to your blogged book, further clarifies your subject or blog focus—or defines it if your title does not do so.
- Your blog posts don’t meander around to a variety of different subjects. Stay on topic.
- Use blog post titles, as well as subheadings, in your posts that clearly state the information found within the posts’ content.
These three points go far towards attracting readers for three reasons:
- They focus your blog around a central theme or subject.
- They make you organically use many of the same keywords or phrases in your titles, subheadings and content, that optimizes your site for search engines.
- They clarify your content.
How to Know if Readers are Confused
One way to tell if your readers are confused is to check the amount of time they spend on your site. Find this statistic on Google Analytics (if you’ve installed it) or on your C-panel analytics (usually provided by your hosting company). If your readers have average visit durations of less than 30 seconds, something is wrong. They are showing up and leaving pretty fast, which means they either aren’t finding what they thought they would, don’t like what they are finding or aren’t understanding what they find.
We are an impatient society. If we don’t “get it” immediately when we visit a website, we go on to the next link on the Google search engine results page. It takes just about 15 seconds. For this reason you want to be sure your blog tells readers exactly what you are writing about in every way possibly and as quickly and as clearly as you can. That’s how you attract readers to your blog and blogged book—and keep them there.
If you aren’t sure why your blog or blogged book isn’t attracting the number of readers you desire, you might want to have someone else take a look at it for you. Sometimes another set of eyes can help determine if your message is getting across clearly.