Every year (usually in April) I challenge bloggers to produce a book in a month—on their blogs. This year and this month, I want to challenge more than just bloggers to blog a book in 30 days. I want professionals who have blogs—speakers, coaches, trainers, and entrepreneurs—to take the National Book Blogging Month (NABoBloMo) challenge.
This third post in the 2016 NABoBloMo series, addresses trainers of all kinds. If you are a trainer, read on to discover how and why to blog a book in a month.
Trainers often miss a tremendous opportunity to share knowledge on a larger scale because they don’t write books. Not only that, they don’t leverage the Internet to disseminate their knowledge. With no blog, they limit the number of people with access to their information and eliminate their ability to blog books as well.
Training does not have to take place in a room filled with seminar attendees. Today, you can train online with webinars, teleseminars, and live stream. But you also can train with a book and a blog. Not only that, trainers should use all these options to transform the most lives, communities, or organizations possible.
If you are a trainer, you may not have even considered writing a book. Or maybe you have thought about it, but you felt writing and publishing were out of your wheelhouse. If so, you might avoid blogging for the same reason—you don’t feel like a writer.
However, if you can conduct trainings of any type, you can write or blog a book. That said, blogging a book helps you kill two birds with one stone: You publish posts and produce a manuscript for publication.
Why Trainers Should Become Authors
Here are 11 reasons trainers should consider blogging a book during National Book Blogging Month.
- A blog will enhance your authority or expert status. When you share your information freely on the internet, people have a chance to experience your thought leadership first hand.
- A blog will make your website more visible in the search engines. Online discoverable can lead to more people—even those who want to hire a trainer—finding you and your work.
- Your training easily can be turned into a book. Most workshops and seminars lend themselves to a straightforward nonfiction book structure, and, since you know your material well, putting the information down on paper is a simple process.
- A book easily can be turned into a training—or more than one training. If you structure your book with steps, tools, habits, or ways, these become the structure for your new training.
- Your book could serve as the manual or required reading for your training. As such, you ensure a certain number of sales—at least as many as the attendees to your events.
- Your book can be a magnet for new training opportunities. When those in need of a trainer happen upon your book, they will reach out to you to schedule a training (especially if you have contact information in the book or lead them in some way to your website).
- With the new title of “author,” you can demand higher prices for your training. Authors tend to make more money no matter the industry.
- You can add a new stream of income—royalties from book sales. Additional products, such as books, provide a way to increase your bottom line.
- You will expand your reach and impact beyond the walls of the training room. Your work becomes available to anyone able to purchase your book.
- Others develop an awareness of your work beyond the country where you live and work. Both blogs and books get read by people all over the world.
- You leave a bigger legacy. Those who sit in a room and receive training from you remember most of what you taught. However, a book ensures your training is immortalized forever and for all those who come along after you can no longer conduct live training.
Blogging a book provides an easy way for you to turn your training into something tangible while also letting your target market know why they should hire you. You have nothing to lose by gearing up your blog and publishing a book post by post. In fact, you have ten things to gain. So why not start now and blog a book in a month?
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