Promotion is the hard part. You’ve probably heard this about book publishing, but the same is true for blog publishing. Lucky for you, though, there’s a pretty easy way to promote just about every post you publish. Today freelance writer Beth Bauer (@JourneyofBethB) provides you with a super list of places to repost the content from your blog and get extra exposure for your work.
You just finished publishing a beautifully written blog post that you’re sure your audience will love. Congratulations! Writing your post is the easy part; getting people to read it is the hard part.
At a recent digital marketing conference I attended, the keynote speaker said to “create great content and post it in smart places.” So, the work truly begins after you publish the post on your blog.
Aside from your blog, here are seven other great places to publish your content.
Medium.com is a platform that says it hosts the writings of many of the most “insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter.” Regardless of your interests, you will always find fresh thinking and new perspectives. Anyone can post an article, but you can only read three articles per month without a subscription.
One of the best things you can do is log in to Pingler and ping search engines, indexers, servers, and crawlers to let them know of your new blog post. It will help you rank your page higher and faster than if you were to wait for the crawler to locate your website organically. Pingler is free and a must-do for any blog post.
Facebook is still the most popular social media network in the world and shows no sign of slowing down. From a blog content marketing perspective, it gives you a much higher opportunity to target specific audiences than most any other website. Be careful about sounding like you’re trying to sell something. Instead, try to engage people in a dialogue by asking genuine questions. Don’t just post to your own page either, search for groups about your topic and post there as well. Of course, on your own page or profile, you can share the link to your newest (or even an old) post. Be wary of doing so in groups; some do not allow you to be promotional in any way.
Twitter has changed a lot since its launch, and the way it’s used has also changed. It’s great for news, current events, trending topics, and opinion pieces. It’s also a useful place to post announcements and events. Try to spin your blog post from one of these perspectives when you publish it, then share a short message, maybe the title of your post, and the URL. Remember to stick to the 280 character limit. Also, include hashtags if you have space for them.
Instagram is the second largest social media platform. It’s like the hipper younger sister of Facebook and extremely popular with celebrities and millennials. Post gorgeous images or entertaining videos—like ones from your blog posts. Focus on the visual effect even more than the message. Quotes and stunning scenery are especially popular on Instagram. Also, make sure you comment on other people’s similar content so they will begin to follow you. You cannot post a live link to a blog post in Instagram messages, but your profile can contain a live link to your blog.
LinkedIn is for B2B (business to business) marketing, so it’s particularly useful for start-ups and entrepreneurs. If you offer value for your readers and work to build genuine relationships in your LinkedIn network, your time on the site will be even more effective. Make sure you make your posts professional and not too casual. Also, just like Twitter, use hashtags. You can even use LinkedIn’s article feature to republish your blog posts on the site. Take note that whenever you repurpose your blog content on another site, it’s a good idea, at a minimum, to change the headline and subheadings as well as the first paragraph of the post.
Reddit likes to call itself the “front page of the Internet.” Unlike social networks, Reddit depends on a voting system that makes its most popular content rise to the top of the feed, while spam falls away to the bottom. It also capitalizes on what are called “subreddits,” which are online communities with themes focused on a particular topic and moderators. You can add your content and then ask fellow bloggers to vote on it.
Repost Your Content
After you’re finished publishing on all these websites, don’t forget to repost your content a few months later in any appropriate places. Always refresh and renew past articles with new images first. You’ll be amazed at how many people read it for the first time during the second posting.
There are so many great places to post your content—aside from your own blog, and every post and re-post will help you gain readers and followers. Make yourself an editorial calendar and checklist, so every time you finish a post, you can track where you’ve posted it and the response rate. Over time, you’ll watch your audience grow exponentially.
Where do you repost your blog posts? Tell me in a comment below. And…if you found this post valuable, please share it!
About the Author
Beth Bauer is a freelance writer, travel blogger, yoga instructor, and entrepreneur currently working on her third novel. She has traveled to over 20 countries in just the last two years and enjoys life as a digital nomad. She is originally from the Pacific Northwest of the U.S.A., and when she’s home lives on the Long Beach Peninsula with her dog, Ozzie.