A platform can mean the difference between landing or not landing a book deal. It also can make the difference between successful on unsuccessful book sales. Today, Beth Bauer (@JourneyofBethB) provides seven effective ways to build your platform and increase the likelihood of your blog and book succeeding. Building a robust platform is one of […]
How to Take a Multi-Channel Approach to Your Social Media Sharing
Social media. Every time I talk about this topic with writers and bloggers, they cringe. No one wants to use social media for business, and they don’t want to take a multi-channel approach and have a presence on every single site even though they know they should. Here’s the bad news: You do, indeed, need […]
How to Create Brand Loyalty for Your Blogs and Books
To succeed at as a blogger today, you have to think like a business. You have to develop a brand. As you do, you’ll develop brand loyalty, which means your devoted readers pay attention to what you do and say no matter how many other blogs or authors they encounter. In this guest post, Jennifer […]
How to Create a Social Media Marketing Plan for Your Blog
Today bloggers and authors must use social media to market their posts and books. Social media marketing represents an integral part of attracting readers and selling books. In this guest post, Jennifer Brown Banks (@PENPROSPER1) provides the essential elements of any effective social media marketing plan. Plus, several writers add their best social media marketing […]
7 Maximum Exposure Methods For Authors And Bloggers
Writing a good nonfiction book is a tremendous accomplishment. The same goes for putting in the time and effort to create a well-trafficked blog. One of the biggest challenges writers and bloggers face is getting exposure for their work. Marketing your book or blog to your potential audience is a critical task that can determine […]
Link Your Blog and Blogged Book to Holidays
Today is Christmas. Did you link your blog or blogged book to this holiday in some way? If not, you may have missed a huge promotional opportunity. Not only that, if you struggle to find topics to blog about, you’ve skipped over a super evergreen subject. When you tie into holidays and special events of […]
Website offers Opportunity for Feedback and Crowdsourcing
As you blog your book, you can benefit by sharing bits and pieces of your manuscript on a new site called Medium. You might be surprised at how well this site works for obtaining early feedback on your concept or story and for crowdsourcing information related to your topic. Plus, if your posts are popular, […]
How Authors Can Use Listmania to Promote Their Books
By Scott Lorenz (@aBookPublicist) Authors are always looking for low cost and easy ways to promote their books and I think you’ll appreciate this tip from Scott Lorenz. As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of […]
Using Video to Drive Traffic to Your Blogged Book
An increasingly popular way to drive traffic to blogs these days involves video. YouTube has become a huge source of information and entertainment. You may find that by posting videos to YouTube you can drive enormous amounts of traffic to your blogged book. Most computers, especially laptops, have video capability, and flip cameras are pretty […]
Creating a Platform for You and Your Book
The publishing world has changed dramatically over the last decade. No longer can you simply present an agent or a publisher with a good idea and good writing and expect to get a contract in return. You must prove that you already have people ready and waiting to purchase your book as soon as it […]
