Don’t let anyone tell you that email is dead. In fact, email marketing remains one of the most powerful tools in a blogger’s or author’s toolbox. Today, Beth Bauer (@JourneyofBethB), freelance writer, travel blogger, yoga instructor, and entrepreneur, offers foundational lessons in how to use email effectively and appropriately to build your platform and readership. […]
5 Ways to Increase Reader Engagement with Your Blog
It’s one thing to get readers to your site. It’s quite another to get them to engage with your content—to read it, share it, and comment on it. Today freelance writer Beth Bauer (@JourneyofBethB) provides several options for increasing reader engagement with your blog. Are you wondering how to increase reader engagement with your posts? […]
7 Great Places to Publish Your Blog Posts (Besides Your Website)
Promotion is the hard part. You’ve probably heard this about book publishing, but the same is true for blog publishing. Lucky for you, though, there’s a pretty easy way to promote just about every post you publish. Today freelance writer Beth Bauer (@JourneyofBethB) provides you with a super list of places to repost the content […]
7 Things You Need to Do to Build Your Platform
A platform can mean the difference between landing or not landing a book deal. It also can make the difference between successful on unsuccessful book sales. Today, Beth Bauer (@JourneyofBethB) provides seven effective ways to build your platform and increase the likelihood of your blog and book succeeding. Building a robust platform is one of […]
How to Take a Multi-Channel Approach to Your Social Media Sharing
Social media. Every time I talk about this topic with writers and bloggers, they cringe. No one wants to use social media for business, and they don’t want to take a multi-channel approach and have a presence on every single site even though they know they should. Here’s the bad news: You do, indeed, need […]
How to Create Brand Loyalty for Your Blogs and Books
To succeed at as a blogger today, you have to think like a business. You have to develop a brand. As you do, you’ll develop brand loyalty, which means your devoted readers pay attention to what you do and say no matter how many other blogs or authors they encounter. In this guest post, Jennifer […]
How to Create a Social Media Marketing Plan for Your Blog
Today bloggers and authors must use social media to market their posts and books. Social media marketing represents an integral part of attracting readers and selling books. In this guest post, Jennifer Brown Banks (@PENPROSPER1) provides the essential elements of any effective social media marketing plan. Plus, several writers add their best social media marketing […]
7 Maximum Exposure Methods For Authors And Bloggers
Writing a good nonfiction book is a tremendous accomplishment. The same goes for putting in the time and effort to create a well-trafficked blog. One of the biggest challenges writers and bloggers face is getting exposure for their work. Marketing your book or blog to your potential audience is a critical task that can determine […]
Link Your Blog and Blogged Book to Holidays
Today is Christmas. Did you link your blog or blogged book to this holiday in some way? If not, you may have missed a huge promotional opportunity. Not only that, if you struggle to find topics to blog about, you’ve skipped over a super evergreen subject. When you tie into holidays and special events of […]
Website offers Opportunity for Feedback and Crowdsourcing
As you blog your book, you can benefit by sharing bits and pieces of your manuscript on a new site called Medium. You might be surprised at how well this site works for obtaining early feedback on your concept or story and for crowdsourcing information related to your topic. Plus, if your posts are popular, […]
