How and Why to Blog a Romance Novel

The world of blogging might never be the same after I write this post. Why? Because I’m going to suggest that romance writers get on board and start blogging books.

That’s right…take those great hot men and women on the covers of those romance novels and plaster them all over your blogs. Then, instead of keeping those steamy love scenes (should I call them what they are—sex scenes?) on the pages of your books, publish them on the Internet.

Yes! Start telling those juicy tales, sharing those can’t-put-‘em-down plots in the blogosphere. Why? Because blogging books gets your book written and promoted quickly and easily. That means you develop fans. Fans are potential readers of your book.

Why Blog Your Romance Novel

Here’s the thing. In the traditional publishing world, great ideas and stand-out writing are not enough to turn aspiring authors into successful published authors. Writers must prove to publishers they’ve got what it takes. And they can do that with a blog.

A successful blog with lots of readers also acts like a beacon to agents and publishers. They see a successful blog as a successfully test-marketed book idea, so your ability to attract readers to your blogged book might just land you a book deal—if not for your first blogged romance novel at least for your next one. Why? Because you’ve developed what in the publishing world is called an author platform—a fan base, people who will buy your books.

If you don’t land a publishing deal, or you don’t want one, the platform you have built will help you produce a successful indie book. Over time, blog readers develop a relationship with a blogger. They then tend to purchase what that blogger produces, such as a book. As you hook them on your great romance novel, they will continue purchasing your books over and over again.

Now, why in the heck would they buy your book once they’ve read it on your blog? Because they will want a souvenir. And it’s easier to read a book than a blog, especially if they missed any posts, or “installments,” along the way. Most book readers prefer to hold a book in their hands as well. Plus, you will have produced the first draft on the blog and the printed or digital book will offer them a polished version with some extra content (that you will have craftily planned out ahead of time to entice them—and possibly a publisher—to purchase the book).

How to Blog Your Romance Novel

So, how do you blog your romance novel? Easy. Here are some simple steps:

1. Plan out your book’s content. No writing by the seat of your pants!
2. Come up with a content plan. Know what you will write and when you will post it.
3. Break the contents down into posts-sized pieces (typically 300-500 words). You may find that you need to write 750-1000 word bits to get a full scene, bit of conversation or bit of action into one blog post.
4. Write your novel in post-sized bits on a manageable schedule. Publish each “installment” on your blog regularly and consistently.
5. Create a manuscript at the same time as posting on line. Write the posts in a word processing program, and then copy and paste into your blog program.
6. Each time you publish a post, promote it on your social networks.

Now, go set your blog afire with your next romance novel. And watch readers and publishers flock to the flame.

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Photo courtesy of Tina Phillips |freedigitalphotos.net