The world is changing…fast. It’s hard to even keep up with the news. So, how’s a writer supposed to share a message just as quickly? How can an aspiring nonfiction author make a difference now…not later? Writing and publishing a book is not a weekend endeavor—despite what anyone tells you. Nor can you accomplish this […]
How to Create a Successful Blogged-Book or Booked-Blog Project
As a blogger, you are uniquely suited to become an author. If you have a successful site, meaning one with a large and engaged readership, you have set up yourself to produce bestselling books. You can use your blog effectively to transform yourself from blogger to author. Either blog a book or book a blog. […]
How to Ensure Your Blog Gets Read and Your Book Sells
To ensure your blogged book gets read and later, when published, sells, begin your project with a Competition Analysis. In this section of your business plan, you take a detailed look at what traditionally published books have been written on your topic and how your book compares to them. This information convinces you—or a publisher—that […]
2 Steps to a Market Analysis for Your Book
If you want to successfully blog and publish a book, you must know your readers. This step in the book blogging process, called a Market Analysis, is essential to your success and to your book’s and blog’s business plan. Without it, you might produce work that attracts totally different readers than you expect or no […]
Three Steps to Writing an Overview for Your Book’s Business Plan
When you begin your blogged book—or any book—an overview of the entire book idea helps you get focus and clarity on the project. When you are clear about your topic, the angle you from which you will approach it, and how you will provide benefits to a particular audience, you can determine if the project […]
You Want to Blog a Book. Now What?
The New Year arrived. You created a list of goals. “Blog a book” is first on your list. Great! Now what? Some writers or bloggers would just begin blogging their book without a second thought. That’s not the best way to succeed, however. Blogging a book allows you to write your book quickly and easily […]
11 Tips for Starting Your (Blogged) Book Project
You want to blog a book, but you struggle to get started. You aren’t alone. Many wanna-be writers don’t ever begin on their manuscripts. It’s worse for wanna-be bloggers and book bloggers because they need to start a blog as well as a book. The blog technology alone, although not too complicated, can stop non-techie […]
Why You MUST Publish Posts Often and Consistently
For your blog to succeed—to gain traction on the Internet or in search engines and to gather a loyal following of readers, you must publish posts often and consistently. Don’t blog if you want an easy or fast way to make money, gain expert status, or land a book deal. Blogging takes patience and hard […]
5 Steps to a Blogged-Book Plan
I know few writers who feel they have enough time to work on their books. Most tell me they want to be more effective and productive because they need to promote their books as well as write them. That’s why I developed the blog-a-book strategy. It allows you to write, publish and promote a book […]
How to Conduct a Market Analysis for a Blog or Book
Every time I speak about the need for a business plan for a book or blog—or a blogged book—someone asks me the same question: How do you find the market for your book and analyze it? The short answer is: Google it. But there’s more to it than that. First, understand that you need to […]
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