When you begin your blogged book—or any book—an overview of the entire book idea helps you get focus and clarity on the project. When you are clear about your topic, the angle you from which you will approach it, and how you will provide benefits to a particular audience, you can determine if the project […]
How to Conduct a Market Analysis for a Blog or Book
Every time I speak about the need for a business plan for a book or blog—or a blogged book—someone asks me the same question: How do you find the market for your book and analyze it? The short answer is: Google it. But there’s more to it than that. First, understand that you need to […]
Successful Books Require Preparation
If you think you can blog a book or book a blog without preparation, you’re right. If you think you should, you’re wrong. It takes work to craft a book that sells—whether it’s a book you write in blog-post-sized bits or that you create from repurposed posts. I’m not talking about writing either. I’m talking […]
2 Fundamental Steps for Building a Business Around Your Blog
I won’t tell you that I have it all figured out when it comes to building a business around my blogs. Nor will I claim, like some, to make millions from my blogs or from the products or services I sell related to my blogged books, my other books, or my blog topics—at least not […]
Create a Vision and Action Plan for Your Blog or Blogged Book Business
Building a business around your blog or blogged book equates to becoming an internet marketer. When you hear people talk about “business around a lifestyle,” selling “information products,” “selling while you sleep” or anything like that, they are talking about the same thing you need to do to make money from your blog or blogged […]
The Best Business Plan for a Blogged Book (or Any Book)
To conclude this series on building a business around your book, I’d like to write about business plans. Now, I’m not a great one to spout off about business plans, since my business hasn’t had one until recently–and it’s not really quite done yet, if I’m going to be totally honest. (But I’m working on […]
And the Blog Goes On…and On…and On
When I speak about how to blog a book, I always stress the importance of choosing a topic carefully. The audience tends to look at me like I think they are idiots. Of course, they are well aware that if you are going to blog a book–or write a book, for that matter–you must choose […]
6 Things You Need to Do Before You Blog a Book
Anyone can simply begin blogging. Blogging a book, however, that’s a different story. If you want to blog a book, approach the endeavor like you would any other book project you might undertake. Here’s a list of 6 things you need to do before you start blogging your book. 1. Choose a topic: You can […]
How to Begin Blogging Your Book: Start with a Business Plan or Book Proposal (part 5)
Now that you have a pretty good sense about your book’s theme and what you want to write about, we are going to get serious. Really serious. Yesterday was just a taste of what’s to come… As I mentioned, everyone who wants to write a book—blogged or otherwise—needs to go through the proposal process. You […]
