One of the most important things to do when you write copy for the Internet involves using keywords. Keywords and keyword phrases are the words on your site that match search terms. Search terms are the words and phrases that people type into the search forms of search engines, like Google or Yahoo. It’s a […]
Writing for the Internet: Be Conversational
Okay! Let’s start writing that book! Writing a blog tends to be a bit different than writing a “formal” book exactly because blogging lends itself to informality. When blogging you can write as if composing an email to a friend. Blogs began as live journals, and many people considered them streams of consciousness—simply unedited thoughts […]
Writing Your Blog Posts or Blogged Book Chapters
Once you’ve created your List of Chapters, or table of contents, and written a chapter-by-chapter synopsis, or Chapter Summaries, you are ready to break each chapter down into multiple blog posts. Blog posts tend to be short—about the length of one screen, which averages about 300 words. I like to think about these blog posts […]
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