How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

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How to Use Categories and Tags to Structure Your Content

You’ve got your blog up and running. And you’ve been producing lots of content. That’s a good thing…until readers feel challenged to find posts on the topics they most need. That’s when you want to use categories and tags. Today, Jay Artale (@BirdsOAFpress) explains how and when to use both tools. As your blog grows, […]

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How to Create Your First Pieces of Cornerstone Content

You’ve likely heard talk of the power of cornerstone content. And you understand that the success of your blog depends, in part, on producing these written pieces, but you don’t know exactly how to do so. If you are asking, “Is cornerstone content a post or a page? Is it evergreen or time-sensitive material?” no […]

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How to Build Your Audience with Evergreen Content

You want your blog posts to work for you, organically driving traffic to your site. That goal is harder to accomplish than it seems unless you focus on producing evergreen content. Today, Jay Artale (@BirdsOAFpress) offers strategies for producing and maintaining evergreen blog posts. Creating a solid foundation for your blog depends on the quality […]

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8 Strategies for Writing Successful Blog Posts

Starting a blog doesn’t take guesswork. However, discovering how to make your blog successful can prove mysterious. But you don’t need to magic or to be a sleuth to discover how to accomplish this goal. The following eight strategies will help you make every blog post a hit with your readers. 1: Include High-Value Infographics […]

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What’s the Optimal Length for a Blog Post?

Both newbie and seasoned bloggers often ask the same question: “What’s the optimal length of a blog post?” No definitive answer exists. In fact, the answer seems to change from year to year. Experts continue to pose new opinions and data to help you decide on the best post length for your blog. In the […]

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11 Places to Find New Blog Post Ideas

If you blog on any frequent schedule, some days you find yourself wondering what to write about next. You might use a blog plan, but you still need to devise post ideas for that plan—and lots of them. Where can you find inspiration when you feel like you can’t think of one more subject to […]

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How to Write Search-Engine Friendly Blog Posts

You can find a ton of information online and off about how to “search engine optimize” (SEO) your blog posts. Yet, Google constantly changes its algorithms and rules making it difficult to know if you are turning out search-engine friendly content or not. If you aren’t a techie or simply want to blog or to […]

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Use Lists to Provide Engaging Posts That are Easy to Write and Read

Blogging Basics for Aspiring Authors: Lesson 6 List posts provide a staple for almost every blogger. In your efforts to produce core content, or even content on a regular basis, these posts are easy to write and to read, and they tend to get shared and commented on more often than some other types of […]

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How Blogging a Book Provides You with a Continuous Flow of Blog Posts

The core principle behind blogging a book lies in having the forethought to plan out your idea in post-sized bits that you write and publish on your blog. Instead of blogging aimlessly and then going back and booking your blog, prior to beginning to write your book you develop a content plan that determines the […]

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10 Ways to Create Posts Without Worry About SEO and Keywords

I coach lots of bloggers and writers who would like to (1) start blogging, (2) develop better blogs or (3) blog a book to make sure they get discovered by a literary agent or publisher. In each of these cases they inevitably inquire how to search engine optimize (SEO) their blog and employ keywords for […]