One of the most important things to do when you write copy for the Internet involves using keywords. Keywords and keyword phrases are the words on your site that match search terms. Search terms are the words and phrases that people type into the search forms of search engines, like Google or Yahoo.
It’s a great idea to think about all the keywords you might use while writing about your book. What words or phrases, for instance, relate to your topic? These are the keyword and keyword phrases that you will use over and over again.
As you do, they populate your blog and your website. They are then found spiders, bots, and crawlers, which are the programs that harvest information for search engines. The more keywords and keyword phrases on your pages, the higher your blog or website climbs in the search engine results page (SERPs). Also, the more often you post new content to your site, the more likely that these visitors will show up to indexed what is there. This also means that if you are posting often and using lots of great keywords and keyword phrases, you will move up in the SERPs. Thus, you gain the coveted top ten Google ranking, which means when you search for your keyword or keyword phrase using Google’s search engine, your blog shows up on the first page.
There is a lot more to search engine optimization (SEO) than this, but using keywords and keyword phrases well provides a start.