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May 10, 2010 by Nina Amir 4 Comments

Writing for the Internet: Use Keywords in Your Posts

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One of the most important things to do when you write copy for the Internet involves using keywords. Keywords and keyword phrases are the words on your site that match search terms. Search terms are the words and phrases that people type into the search forms of search engines, like Google or Yahoo.

It’s a great idea to think about all the keywords you might use while writing about your book. What words or phrases, for instance, relate to your topic? These are the keyword and keyword phrases that you will use over and over again.

As you do, they populate your blog and your website. They are then found spiders, bots, and crawlers, which are the programs that harvest information for search engines. The more keywords and keyword phrases on your pages, the higher your blog or website climbs in the search engine results page (SERPs). Also, the more often you post new content to your site, the more likely that these visitors will show up to indexed what is there. This also means that if you are posting often and using lots of great keywords and keyword phrases, you will move up in the SERPs. Thus, you gain the coveted top ten Google ranking, which means when you search for your keyword or keyword phrase using Google’s search engine, your blog shows up on the first page.

There is a lot more to search engine optimization (SEO) than this, but using keywords and keyword phrases well provides a start.

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Filed Under: Terminology, Using Keywords and Keyword Phrases, Writing Posts/Chapters Tagged With: blogs, keyword phrases, keywords, ranking, Search Engine Optimization, search engine results page, SEO, SERP

Trackbacks

  1. Writing for the Internet: Comparing Keywords and Website Ranking | How to Blog a Book says:
    February 28, 2012 at 1:19 pm

    […] <<Previous Post   Next Post>> Stumble! for WP Filed Under: Comparing Keywords/Website Ranking, Writing Posts/Chapters Tagged With: allinanchor:, keyword phrases, keyword tools, keywords, Search Engine Optimization, search engine results page, SEO, SERPs […]

  2. How Often Should You Publish a Blog Post? | How to Blog a Book says:
    September 21, 2012 at 1:44 am

    […] spiders and bots, the automated programs used by search engines to catalog your content and the keywords and keyword phrases you use in your blog posts. The more traffic you get, the more readers you will […]

  3. What Is SEO and Should Book Bloggers Care About It? says:
    December 6, 2012 at 12:29 pm

    […] we think about using keywords and keyword phrases to help the SEO of our blog posts. Photos and videos can help, too, if you know how to use them for […]

  4. Solutions, Answers, Definitions, Advice Makes You the Expert Source says:
    January 31, 2013 at 3:41 pm

    […] Every industry or specialty has key concepts or terms that new readers don’t know or understand. Sometimes they are complicated. A definition post simply defines or explains those concepts or terms…one by one. It may also discuss how to implement that term.  Here’s one I wrote about keywords: Use Keywords in Your Posts. […]

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