I’ve been harping on how blogging a book builds platform and, by so doing, helps you get noticed by publishers and agents and sell more books. However, there’s another great outcome that can be achieved by blogging a book: you can boost your career and make more money. How? By being perceived as an expert in your field.
Authors notoriously are seen as experts. That’s why it’s often said that a book is the best business card you can have. As soon as you publish a book, you people look at you differently.
The same can be said of a great blog—one that includes expert information on a regular basis. Professionals or people who want to be seen as knowledgeable about their topic are business area need only start a blog and start writing about it regularly. Do so long enough, well enough and frequently enough and you’ll move up in the Google rankings. People will find you. You’ll be come the expert or one of the experts on your subject. Your career will take off and so will your wallet will expand as well if you plan your career or business accordingly.
Why? Because experts make more money. They sell more products (and books) and services. They get paid more for their services.
If you are a business person, it behooves you to blog and to consider your blog as the basis of a book. This is the easiest and fastest way to get know in your field and to write your book.
Want proof? Here’s a great article from IT World Canada. by Merideth Levinson. Read what some published authors say about the difference having a book made in their business and financial lives. Then consider beginning to blog a book so you become an author and boost your career and your income.