I advocate for planning out your blogged book’s content and creating a manuscript while you blog by sticking to that content plan. However, blogging should be an organic and creative process even if you are blogging a book. So allow yourself some freedom with your blogged book.
No one is telling you how to write this book or even what to write each day. No one knows if you are sticking to your chapter summaries or table of contents (List of Chapters). There is no right or wrong way to blog your book or to write it. Simply express yourself in an honest and authentic manner. Let your passion, your voice and your authenticity shine through. Let your readers get to know the real you. You’ll be surprised what happens when you do.
In fact, that’s the difference between a successful blog and an unsuccessful one. Successful blogs have at their helms bloggers who write with passion and purpose, who feel inspired and who every day show up as nothing less than their true selves with all their colors flying. Almost every blogger I interviewed for my forthcoming book who landed a book deal attributed his or her success to feeling passionate about the subject of the blog and being authentic while blogging.
You’ll be blogging long past the time you finish writing your book. If you ever find your passion, motivation, enthusiasm, or inspiration for blogging or for blogging your book waning, try these thing:
- Read other blogs on your topic—and comment on them.
- Get involved in groups and forums on your subject.
- Read books on your topic.
- Set up Google Alerts on your topic or on additional keywords related to your topic (and be sure to open the alerts and read the pertinent posts).
- Ask some experts to write guest blog posts for you so you get a break.
- Take a brief blogging vacation (tell your readers you are, in fact, on vacation for two or three days).
- Do research on your topic.
- Talk to other people who are interested in your topic or who are experts in your subject area.
- Explore the possibility of using multimedia on your blog—audio and video.
- Interview experts in your subject area and post the information or the interview; you can even post it as an audio clip, podcast, or video.
- Videotape yourself talking about your subject matter or about the process of blogging a book, and post this as a way to let your readers get to know you.
In this way you should be able to maintain that passion and write in an authentic and inspired manner. This should help you create a successful blog and blogged book.
(This post is adapted from a chapter of the printed book, How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time, which is now available for presale on Amazon.com! It’s filled with more than double the amount of great information currently on this blog.)