How to Blog a Better Book: Lesson #5 To blog a successful book—one that attracts many readers and subscribers and later many book buyers (and maybe even a publisher)—you must conceive your idea with the “WIIFM Factor” in mind. The WIIFM factor represents the value your blog and book will add to readers’ lives or […]
Craft a Book Pitch So You Know What You are Writing About
How to Blog a Better Book: Lesson #4 Many aspiring authors have no idea what they are really writing about. You’ll find evidence of this by asking them to answer this question: “What’s your book about?” If it takes them more than a minute to answer the question, they don’t know. These same aspiring authors […]
Angles and Themes Help You Write a Unique and Valuable Blogged Book
How to Blog a Better Book: Lesson #3 Angles make your blogged book unique. Themes give them value. When you blog a book, or simply set out to write a book, train yourself to think about your book in these terms so you write a book that isn’t like those previously published and that addresses your […]
Write a Unique and Necessary Blogged Book with Easily Recognized Value
How to Blog a Better Book: Lesson #2 There’s nothing worse than completing an entire manuscript only to discover that someone else has already released a book just like or quite similar to the one you planned to publish. That’s one of the reasons why I have my blog-to-book coaching clients complete a competitive analysis […]
Write for Your Market to Ensure Your Book Sells
Welcome to National Book Blogging Month 2013! Here at howtoblogabook.com, your April challenge is to blog a book in 30 days, and that’s no April Fool’s Day prank. Some of you may be familiar with National Novel Writing Month (NaNoWriMo) or a similar event I host called National Nonfiction Writing Month (NaNonFiWriMo), also know as […]
Remain Passionate and On Purpose to Achieve Inspired Blogging Results
Blogging Basics for Aspiring Authors: Lesson 25 In the last three months, I’ve provided you with 25 blog posts containing 30 tips to help you improve your blog and your blogging skills, as well as your blogged book. If you’ve tried to implement them all in that amount of time, you might feel overwhelmed and […]
Improve Your Blog or Blogged Book with Five Underutilized Activities
Blogging Basics for Aspiring Authors: Lesson 24 As I get ready to wrap up the “Blogging Basics for Aspiring Authors” series, which began in January, I’d like to offer you five more underutilized ways to improve your blog or your blogged book. If you spend some time with each of these tips, you also will […]
Brand You Blog for Increased Blog Readership, Business and Book Sales
Blogging Basics for Aspiring Authors: Lesson 23 Readers of your blogged book, or blog, are consumers. Like most consumers, they make choices daily about what online products they will choose to purchase, or read, each day. Many of these choices are made based on branding. If you have done a good job branding your blogged […]
Increase Page Views by Helping Readers Read Your Blogged Book
Blogging Basics for Aspiring Authors: Lesson 22 When readers come to your blogged book site, they typically find the last piece you published first. They may or may not want to start reading your book from the end. If you’ve provided them with a way to navigate to the beginning of the book, such as […]
Look Professional by Improving the Visual Appeal of Your Blogged Book
Blogging Basics for Aspiring Authors: Lesson 21 When you first set up our blog so you can begin blogging your book, I recommend not getting too hung up on blog design. As time goes on and you begin to attract readers, you want to consider the visual appeal of your blog so you and your […]
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