If your book teaches readers how to do something, such as gives them 10 steps to perfect health, 5 ways to train a dog, 7 meditation practices, or 5 rules for better business negotiation, you can take your book content and turn it into consulting services and coaching programs. A book provides a sound foundation […]
Your Book Forms the Foundation of Your Business
Consider your book the foundation of a business. When you decide to write and publish a book, you go into business—no matter how you publish that book. You enter the publishing business, which is the business of selling books. As I said earlier, though, most authors don’t make the majority of their money selling books. […]