Blogging isn’t like the movie Field of Dreams. If you build it—your blog, they—your readers—will not come. You need a plan to attract a blog audience, and you must work that plan. In this post, Jay Artale (@BirdsOAFpress), a digital nomad and full-time writer and blogger, offers several audience-building strategies that work…and work well. When […]
How to Decide Where to Host Your Online Course
As a blogger and author, you are well-suited to become an online educator. Your content and expertise lend themselves to course creation, and many of your readers will be eager to take your information to a deeper level. But there’s more to offering your readers a course than creating videos, handouts, or tutorials. In this […]
12 Strategies for Blogging Your Way to Expert Status
A blog provides a useful tool for writers, especially nonfiction writers. Not only does it help you become discoverable to potential readers, which means book buyers, it also helps you become an expert in your subject area. Plus, it provides you with a way to build a business around your book(s) and your blog. Yes, […]
5 Deadly Landing Page Mistakes to Avoid
Beyond basic blog pages, you need landing pages if you want to sell anything, including your blogged book or booked blog, or build an email list. However, your landing pages won’t do much good if you don’t know the basics of how to create ones that convert visitors into subscribers, book buyers, customers, or clients. […]
Blog a Book that Creates a Business
The vast majority of authors do not make a living from their books. Most traditionally published books never “earn back” their advances, which mean they don’t sell enough copies to make the authors any money past the initial advance on sales given for writing the book. Most ebooks don’t sell more than about 550 copies […]
Writers Earn More Money as Bloggers
Many writers consider blogging extra work that takes them away from writing. However, blogging not only involves writing—and can lead to a finished manuscript and published book—but also provides you with a way to create a livelihood as a writer. In fact, as a writer you are uniquely equipped to become a successful blogger and […]
3 Steps to Creating an Information Product from Your Blog
The following is an adapted excerpt from How to Blog a Book Revised and Expanded Edition. Here’s a bit of information the book industry doesn’t like to reveal: Books don’t provide a huge source of income. In fact, most authors, with the exception of those who consistently hit the bestseller lists, supplement their book royalties […]
7 Steps to Boosting Your Business as an Expert Author
A book is the best business card you can hand to potential customers and clients. It might as well say, “I’m the expert on this subject,” right on the cover, which is why becoming an author sends people flocking to do business with you. A book serves as an excellent expert platform element for an […]
How to Make Money With Your Blog: Your Own Products
When the time comes to monetize your blog, you can choose to sell other people’s products and services as an affiliate, or you can sell your own books, webinars and teleseminars, courses, memberships sites, and services. Selling your products and services can prove much more profitable and rewarding. However, you can still take advantage of […]
How to Make Money With Your Blog: Affiliate Marketing
At a certain point, you may decide you want to make money with your blog. Monetizing your blog can prove easy if you have a large number of subscribers to your posts or to your email list or a huge amount of traffic each day. However, even with a small following, it’s possible to make […]
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