If you want to successfully blog and publish a book, you must know your readers. This step in the book blogging process, called a Market Analysis, is essential to your success and to your book’s and blog’s business plan. Without it, you might produce work that attracts totally different readers than you expect or no […]
How to Conduct a Market Analysis for a Blog or Book
Every time I speak about the need for a business plan for a book or blog—or a blogged book—someone asks me the same question: How do you find the market for your book and analyze it? The short answer is: Google it. But there’s more to it than that. First, understand that you need to […]
Successful Books Require Preparation
If you think you can blog a book or book a blog without preparation, you’re right. If you think you should, you’re wrong. It takes work to craft a book that sells—whether it’s a book you write in blog-post-sized bits or that you create from repurposed posts. I’m not talking about writing either. I’m talking […]
How to Produce a Bestseller: Know Your Market
This is the second post in a three-part series. To write, or blog, a bestselling book, you must successfully target your market. That means, first, you have to become acquainted with your potential readers and, second, you must discern their questions, problems, pains, interests, and desires. Then, you can craft a book idea that satisfies […]
Six Steps to Take Before You Begin Blogging a Book
Most writers simply begin writing the moment they come up with a book idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive book market. After all, no matter how you […]