To ensure your blogged book gets read and later, when published, sells, begin your project with a Competition Analysis. In this section of your business plan, you take a detailed look at what traditionally published books have been written on your topic and how your book compares to them. This information convinces you—or a publisher—that […]
Successful Books Require Preparation
If you think you can blog a book or book a blog without preparation, you’re right. If you think you should, you’re wrong. It takes work to craft a book that sells—whether it’s a book you write in blog-post-sized bits or that you create from repurposed posts. I’m not talking about writing either. I’m talking […]
How to Craft a Book Idea that Sells
Most aspiring authors believe their ideas are unique and readers absolutely need to read their books. Like these writers, you may feel convinced your book idea is new, fresh, timely, different, and essential. It’s great to feel passionate, enthusiastic and confident when the proverbial light bulb goes off, but those feelings—and your conviction—simply aren’t enough […]
What it Takes to Succeed as an Author
It takes more than just a good idea and good writing to produce a successful book. It also takes more than the ability to develop a large and engaged fan base—an author platform. And it takes more than an Author Attitude. To become a successful author you need to produce a marketable book. That means […]