I am by no means an expert in search engine optimization (SEO). I know very little about SEO, and evaluating competitive keywords. I do know a little. Maybe I know more than you. So, let me tell you what little I know.
One of the best free places to go to compare key words remains Google’s own tool. You can access it here. Simply plug in your word or phrase and it will tell you how it ranks. The higher the ranking or number, the more people searching for that word or phrase.
You can also gain access to paid keyword tools. Plus, I know Google has a tool called Keyword Wonder Wheel, but I can’t seem to find it. (If anyone knows how, please share the information.)
Don’t get too excited if your keywords come up as the most polar ones. You actually may not want to rely on the most-searched phrases. Those probably already have sites or blogs dominating them. Instead you might want to dominate less-used keywords and keyword phrases. You’ll stand a better chance of working your way up to a top ten ranking on search engine results pages (SERPs)
You can find out who dominates the SERPs with your keywords by simply doing a search with those terms. For a more accurate search, put the term in quotation marks. Then, with the search up on the Google or Yahoo screen, find how many sites are in line ahead of you for top ranking. To do this, type in allinanchor: and insert your keyword after the colon. (For a more detailed explanation about all of this from a real expert, click here.)
Now that I have gotten in way over my head, I’m turning back to safe ground. Next, we’ll discuss how to schedule your blog posts so you don’t necessarily have to write every day. (This post, by the way, was scheduled to publish all by itself. Find out how next time.)