Every year (usually in April) I challenge bloggers to produce a book in a month—on their blogs. This year and this month, I want to challenge more than just bloggers to blog a book in 30 days. I want professionals who have blogs—speakers, coaches, trainers, and entrepreneurs—to take the National Book Blogging Month (NABoBloMo) challenge.
This second post in the 2016 NABoBloMo series, addresses coaches. If you are a coach, read on to discover how and why to blog a book in a month.
You became a coach to work one-on-one or in groups with clients and help them transform their lives. You enjoy the personal interaction. Yet, like most coaches, you probably feel a bit frustrated that you can’t impact more people each day, week, or month. If you share the desire to transform more lives than you do now, become an author. Better yet, blog a book.
If you have a blog, you can blog a book. And if you don’t have a blog, you should! Once it is up and running, you can plan out your book and write it on your blog. (Find out how here.)
8 Reasons Coaches Should Blog a Book
Why bother writing and blogging when you could focus on increasing your client load? Here are nine reasons.
1. Avoid Burnout
If you try to increase your client load in an attempt to positively and meaningfully impact more lives, you soon will suffer from burn out. And still will not reach the number of people you’d like to impact.
2. Gain Credibility
A book is the most effective business card you could ever hand a potential client. Authors are seen as thought leaders and influencers. They have clout. As an author, you attract clients more easily than as “just a coach.”
Bloggers become authorities as well. With a successful blog, you attract clients, readers, publishers, and more because you share great information on a regular basis.
3. Become Discoverable
The act of blogging consistently makes you and your site more discoverable in search engines. That mean those conducting online searches for anything related to your brand of coaching will find you more often.
Without a blog, your site remains a brochure in cyberspace. With a blog, it’s a source of information and a way to connect with people all around the world. It’s also a phenomenal way to promote you and your work.
When you become a blogger, you can plan out a book and blog it on your site. This allows you to promote yourself and your work, move up in the Search Engine Results Pages (SERPs), and produce a manuscript for a book all at the same time.
4. Create a Coaching Framework
Planning out a book provides you with clarity on what you offer your coaching clients. You determine what aspects of your work can be placed into valuable frameworks and steps for your clients and readers.
Frameworks increase the benefit you offer readers and clients. The more frameworks, steps, methods, tools, strategies you provide in your work—and in a book—the more valuable you and your work become.
5. Leave a Legacy
Once your work is in a book, your wisdom, methods, and impact continue on whether you are around to coach or not. Anyone can benefit from your work at any time.
6. Coach Coaches
If you have a unique coaching methodology, a book provides an opportunity for you to codify that system. You then can use the book and all your frameworks as a way to teach others how to use your coaching methodology. The book provides the entry into your work as well as the manual. You then create a curriculum that follows the manual.
7. Increase Prices
As an expert blogger and author, you can increase your coaching prices! You will find yourself in more demand than ever before. As an authority and more than just a coach, you can command higher fees—and people will pay them.
8. Increase Streams of Income
Your book provides the foundation for more than just a coach training or a way to transform more lives. It offers you the opportunity to monetize what you do and the information in the book in other ways. For example, you can create an online course from the book’s content. You can create videos based on each chapter. You can begin speaking or training. You can create multiple streams of income based upon your book.
9. Increase Impact
With a blog and a book, you can increase your reach and impact tremendously. You will touch all people who read your book or blog—people who may never schedule a coaching session.
The average—not bestselling—book today sells 250 copies per year. Although that is a low number, that’s an additional 20 people per month you potentially could reach with a book. If your book becomes a bestseller, you could reach many more per month.
Plus, if your blog earns an average of 100 readers per day, you can reach—and impact—700 additional people per week or 2,800 people per month.
You can see that becoming a blogger and an author could catapult your career and your income as a coach. So, start today and get that book blogged in a month! Blog during National Book Blogging Month.
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