How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

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October 7, 2014 by Nina Amir 6 Comments

11 Ways to Use Your Blog to Become an Expert…FAST!

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EXPERT statusIf you write nonfiction, or if you have the goal of building a business around your book(s) or your blog, you want to develop expert status—assuming you don’t have it already. A blog provides the perfect vehicle for creating authority in your subject area or industry, and this helps you get noticed as well as sell books and products effectively.

To accomplish this, try these 11 tactics.

  1. Stay focused on your topic. As much as possible, blog about the subject about which you want to be known as an expert.
  2. Blog consistently and regularly. Pick a schedule. Stick to it, whether that is once a week on Monday, three times a week on Monday, Wednesday and Friday or seven days per week.
  3. Make it easy for visitors to share your posts. Be sure you provide sharing tools on your blog.
  4. Share your posts on social networks. Don’t expect your readers to share. You need to do so—often and on a variety of networks.
  5. Use every tool. Don’t just provide written content. Also provide video content, visual content and audio content. Try podcasting (video and/or audio) and use visuals, such as those you can create with Canva.com, on a regular basis. Write and publish press releases and ezine articles. Take photos and share them.
  6. Guest blog. Expose yourself to the readership of other experts in your field. Guest blogging is the best way to do this. You also can write for subject-specific publications online and off.
  7. Interview experts. Associate your name with other experts in your field. You can become an expert by association.
  8. Write a book. Write or blog a book. Nothing makes a person an expert faster than a published book and the ability to say, “I’m an author.” As a blogger, you can even blog your book.
  9. Write more books. The more books you publish, the more expertise you appear to have. You can become a thought leader by dominating your market with published books. These don’t all have to be full-length books; you can write (or blog) and publish short books.
  10. Become a speaker. Let people see and hear you. The face-to-face experience is much different, and it helps achieve the “know, like and trust” factor you seek. You can start with video, but branch out to live events. Nothing beats them.
  11. Provide value. Always show your expertise by giving your audience value. Answer questions, point out solutions, offer benefit, provide ways to ease pain for those in your target market.

Any combination of these tips, or all of them, will help you develop expert status. That authority will make you a successful blogger, author, authorpreneur, or blogpreneur.

Do you have an expert-building activity to add to this list? Do so in a comment below.

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Filed Under: Build a Business Around Your Book, Publicizing Your Blog, Selling Books and Information Products, What to Do When You Complete Your Blogged Book Tagged With: authority blogging, become an expert, blog for expert status, expert blogging, expert status

Comments

  1. John Thomson says

    October 7, 2014 at 10:44 am

    I am a brand new student via the Great Courses “Writing Creative Non-Fiction” I am 70 years old and since the good Lord hasn’t decided to take me yet I thought I should do something meaningful and interesting. I’m wanting to write my memoirs. I met my wife in prison while I was doing time for bank robbery and she was a prison school teacher. She told me God could change my life, and He did, and hers too. We have been married 34 years, raised 3 children and now are grandparents of 4. Folks are always saying “you should write your story” so I suppose I shall.

  2. Nina Amir says

    October 7, 2014 at 10:33 pm

    Good for you, John. Writing your memoir is a good thing…I wish you much luck. There is info here on the topic as well as on my other blog, http://www.writenonfictionnow.com.

  3. Renee says

    October 9, 2014 at 5:24 am

    What excellent ideas. I would like to know the best way to introduce myself to other bloggers so I can exchange guest blogging? Thanks for all the informative videos and blog posts.
    Renee Michaels, Ph. D, LCSW

  4. Nina Amir says

    October 11, 2014 at 10:12 pm

    Renee,
    You need to follow those bloggers, comment on their posts, maybe ask them to blog for you (if you have enough traffic), and then ask to blog for them. It has to be a win-win…

  5. Amrish Singh says

    October 13, 2014 at 8:09 pm

    Right Nina . Blogging is the way to make you expert . Because in blogging you will passionate about the new thing . creative ideas , reading and writing . i know several people who became expert because they just blog . I hope you know Chris Guillebeau ,Gretchen Rubin . These are the few of them .

  6. Nina Amir says

    October 13, 2014 at 8:25 pm

    Yes, Amrish. I know of them…and many more. That’s one of the reasons to blog and to blog a book. Thanks for stopping by to comment.

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